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The Media & PR Database 2023 is here. A lot has happened since the last major update of our Media & Editorial Directory. The latest update expands the database to now over 20,000 entries in Germany, Austria and Switzerland (over 150,000 worldwide) on over 750 topics. In total, over 6,131 new entries were added in the DACH region in 2022 (13,300 worldwide). New additions are the types publishers, blogs, online portals, podcasts, forums & communities.
Among others, the following were added:
For this, our algorithms crawled over 20 million web pages with an average of over 3 million queries per week. In total, over 250,000 changes were made, including around 20,000 in the last month.
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The search for the right agency is often difficult. In the price battle for the best advertising spaces, it is difficult for inexpensive providers to place or appear with your ad among the first ads on the first or second. After all, the cost of a click (PPC: price per click) in Google Ads , formerly known as Google Adwords, can quickly exceed €5 and more.
The first search results or are therefore dominated primarily by providers, which bring high-priced products and services to the woman or man. With given PPC costs, it is a question of the product price or price for an average deal when providing services and the so-called conversion rate, any rate that describes the number of sales -sales - and divided by the number of clicks generated. A cost-covering ad strategy and keyword selection together with constant optimization is necessary to become cost-covering, in the best case profitable.
Therefore, in the interest of better market transparency, it makes sense to include not only those providers listed high up in the list of postential contractors, but also to find agencies and service providers who cannot (yet) afford or do not want to invest a higher share of their revenue in higher click prices.
With our databases, starting with the media & PR database , through the company database to our agency database, we make a contribution to making the market more transparent, creating visibility on for smaller providers and facilitating the choice of the appropriate agency or provider.
For example, you can discover similar providers in your city or region based on keywords and compare them with each other, filter, sort and to be able to put the entries first on a long list, later on a short list.
At the same time, our address databases represent an efficient acquisition tool for companies, agencies and service providers and offer added value in customer acquisition in the B2B sector, more precisely: for directmarketing purposes and for expanding the individual acquisition strategy.
1. Optimize your page title, meta description and URL structure.
2. Create a directory for your website content and organize your content in a user-friendly structure.
3. Perform a comprehensive keyword research and optimize your website accordingly.
4. Create a site map and update it regularly.
5. Optimize your page content and avoid duplicate content.
6. Add quality backlinks and create a good link network.
7. Optimize your images and videos for SEO.
8. Integrate social media into your website.
9. Make sure your website is mobile friendly.
10. Speed up the loading time of your website.
11. Create a blog for your website and publish content regularly.
12. Avoid spamming and avoid black hat techniques.
13. Use SSL encryption for your website.
14. Use proper schema markup.
15. Use a good content management system (CMS).
16. Implement professional e-commerce tracking.
17. Use rich snippets.
18. Use a professional SEO audit service.
19. Use a professional SEO monitoring tool.
20. Keep your website always up to date.