News / Blog: #contact

What is the best way to approach editors and journalists?

It is important that you aim to make professional contact with editors and journalists. Before making contact, thoroughly research the editors or journalists and make sure your topic fits their areas of interest. Write a short, concise email that gets to the heart of your idea, with a brief summary and a link to more information or a reference. Be honest, authentic and professional, and make sure you're addressing the right person. When you receive a response, be open to questions and suggestions and be willing to adapt your idea.

Fresh Leads Every Day - How to Generate More Inquiries for Your Business

1. Create a landing page: Create a landing page where you encourage prospects to sign up for your offer. This is an important first step in generating leads.

2. Start an email marketing program: an email marketing program is an effective way to get new leads. Use an email marketing program to reach your target audience by sending specific emails and newsletters to them.

3. Use social media: Use social media to generate new leads. Create campaigns on different platforms to attract new prospects.

4. Publish content: Publish relevant content regularly to increase your company's visibility and generate more leads.

5. Run sweepstakes: Sweepstakes are a great way to generate new leads. Create a sweepstakes where prospects have to register for your offer to have a chance to win.

6. Build a network: A strong network is another effective way to generate new leads. Look for people who are active in your industry and make contacts. You can also create different networking groups to reach more people.

7. Advertise on search engines: search engine advertising is an effective way to generate more leads. Create ads that promote your offer and place them on different search engines.

Success measurement & -documentation of a press release - from when it really makes sense

Measuring and documenting the success of a press release only makes sense if you have sufficient time and capacity to carry out a systematic and sound analysis. This means that you need to conduct appropriate monitoring and measurement of the press release and record the results before you can evaluate it as successful.

There are some basic steps you need to take to measure and document the success of a press release. First, you need to create a press release plan to determine how and when you will send out the press release. You will also need to define a set of objectives, such as which audience you want to target and what result you want to achieve.

Once the plan is set, you can combine the press release with a campaign to reinforce the release. You will also need to set up a system for recording the contacts. This can be done through CRM software or another contact management system.

You then need to measure and document the success of the press release. This can be done through a number of methods, such as collecting and analyzing data generated by the press release or the number of new contacts generated by the press release.

After you have completed measuring and documenting the success of the press release, you can compare and evaluate the results and draw conclusions. This will help you better plan and manage future press releases.

As a general rule, you should not begin measuring and documenting the success of a press release until you have received a reasonable volume of data a few weeks after the release. This gives you enough time to perform a sound analysis.

Finding and establishing press contacts - How and where do I find suitable editorial offices?

The best way to find suitable press contacts is to use a journalistic directory service as a guide. Such a service lists editorial offices and their contact data. Another way is to use search engines such as Google or Bing. Simply type in the name of the editorial office, journal or medium to find the appropriate contact form. In addition, you can also use social networks such as Twitter, LinkedIn or Facebook to get in touch with editors. This will help you find and then build the right contacts.

Press Release Distribution Tool & Media Contacts for your success

An often-used tool by companies and PR professionals for distributing press releases and managing media contacts is called a "PR distribution service" or "PR software". Such tools assist in sending press releases to a wide range of media, journalists, and editorial teams, while organizing the entire PR process. Here are some popular options:

1. PR Newswire: This is one of the most well-known PR distribution services. It enables the distribution of press releases to a large number of media contacts and news agencies worldwide. They also provide analytics features to measure the success of your releases.

2. Business Wire: Similar to PR Newswire, Business Wire offers global distribution of press releases and media contact management. They also provide services like multimedia integration to include images, videos, and more in your releases.

3. Cision: Cision offers a comprehensive PR and media management platform. In addition to press release distribution, it facilitates media contact management, media monitoring, and result analysis.

4. PRWeb: PRWeb is a more cost-effective option for press release distribution. They offer different service packages to cater to the needs of various companies.

5. Meltwater: Meltwater offers not only press release distribution but also tools for media monitoring, social media analysis, and competitive research.

6. Prezly: Prezly serves as a PR platform focused on relationship management. It allows for the management of media contacts, creation of interactive press releases, and maintaining contact with journalists.

7. Mynewsdesk: Mynewsdesk is a PR platform that facilitates distribution, monitoring, and analysis of PR content. It also eases engagement with relevant media contacts.

Prior to selecting a tool, consider your specific requirements and budget considerations. It's also important to recognize that the success of your press releases depends not only on the choice of tool but also on the quality of the releases, their relevance to the target audience, and the relationships with media contacts.