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What to consider when writing a press release?

08/01/2022 | By: FDS

1. Make sure your press release is short and concise. Try to state your topic in less than 400 words.

2. Use a simple but informative title that will catch the readers' attention.

3. Make sure you include the most important information in the introduction.

4. Use a factual style and write in the third person.

5. Use consistent spelling and writing style, especially when writing a press release by multiple authors.

6. Check spelling and grammar before submitting the press release.

7. include your contact information so readers can contact you.

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Tips for sending press releases - This is what you should consider

08/01/2022 | By: FDS

1. Use a professional press release template. Make sure your press release has a professional design and layout.

2. Keep your press release short and concise. Avoid adding superfluous information.

3. Use a catchy headline to make your press release stand out.

4. Write your press release in correct German.

5. Publish your press release in the right media channels.

6. Don't forget to provide a contact form for further questions or inquiries about your press release.

7. Publish your press releases regularly to make sure you stay up to date.

8. Create an interesting press release. Avoid adding boring and technical information.

9. Link your press release to your website to attract more visitors.

10. Schedule a press conference and/or press release release to effectively disseminate your message.

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When should you send a press release?

08/01/2022 | By: FDS
A press release should be sent whenever an important news or development in a company needs to be announced. This includes new products, services or promotions, important employee changes, success stories or other important news. A press release can also be useful when launching a new website or blog, gaining new customers or celebrating a special event.
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Sending press releases by e-mail - what to watch out for

08/01/2022 | By: FDS

When you send your press release by email, there are a few things to keep in mind. The content of the email should be short, informative and concise. Make sure the subject line is appealing and meaningful. Use clear formatting so that the content is uncluttered and easy to read. Avoid text repetition, spam words, and poor grammar.

Use meaningful images to make your email more attractive. Make sure the images are not too large so that the email loads quickly. Also, avoid advertising and irrelevant content in your email.

Include information about your company and contact details so that prospects can easily find more information. Include another link to the press release so recipients can read the entire content. Make sure the email has been double-checked before it is sent.

Use a professional email address that is associated with your company or brand. Avoid using free email services to create a more professional impression. Verify that the email is being sent to the right recipients.

Once the email is sent, check to see if it was successfully delivered. Track click-through rates and open rates to evaluate the effectiveness of your email.

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How to successfully send a press release in 2023

08/01/2022 | By: FDS

1. Create a plan: determine what you want to publish and what your goals are with your press release.

2. Create your press release: write a short, concise press release that contains all relevant information. Make sure the press release is compelling and engagingly written.

3. Choose a distribution platform: choose a distribution platform to send your press release to the right media and stakeholders. Some examples are PR Newswire, Business Wire or Marketwired.

4. Send your press release: send your press release to the selected media, stakeholders and other audiences. Don't forget to use the recipients' contact information to ensure they receive your press release.

5. Track performance: check the performance of your press release by tracking media coverage and feedback from target audiences. This will help you see if your press release has achieved the desired success.

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