+972 Magazine is a news and opinion online magazine, established in August 2010 by a collective of four Israeli writers in Tel Aviv. Noam Sheizaf, a co-founder and the +972 chief executive officer, said they wanted to express a new and "mostly young voice which would take part in the international debate regarding Israel and Palestine". They named the website in reference to the 972 international dialing code, which is shared by Israel and by some of the population in the Palestinian territories. The articles are written primarily in English to reach an international audience. ()