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1. Optimize your page title, meta description and URL structure.
2. Create a directory for your website content and organize your content in a user-friendly structure.
3. Perform a comprehensive keyword research and optimize your website accordingly.
4. Create a site map and update it regularly.
5. Optimize your page content and avoid duplicate content.
6. Add quality backlinks and create a good link network.
7. Optimize your images and videos for SEO.
8. Integrate social media into your website.
9. Make sure your website is mobile friendly.
10. Speed up the loading time of your website.
11. Create a blog for your website and publish content regularly.
12. Avoid spamming and avoid black hat techniques.
13. Use SSL encryption for your website.
14. Use proper schema markup.
15. Use a good content management system (CMS).
16. Implement professional e-commerce tracking.
17. Use rich snippets.
18. Use a professional SEO audit service.
19. Use a professional SEO monitoring tool.
20. Keep your website always up to date.
Free tools are a great way to save money and still have a useful tool. When choosing the right tool, it is important to be clear about what functionality you need and what costs are associated with it. It is also important to check the quality of free tools before using them, as they are not always as reliable or user-friendly as paid tools.
Free tools can be a good choice if you only want to solve a specific problem and don't want to upgrade the entire software. Many free tools have limited functionality, but can still be useful. An example of this would be a free image editing tool. It can help make minor changes to images without having to buy expensive software.
Free tools can also be a good choice if you want to test a project first. Many free tools tend to be less involved than paid tools and can help get a project started before making a larger investment.
All in all, free tools can be a good choice if you want to solve a particular problem quickly and efficiently. However, since they do not offer comprehensive functionality, you should only use them if you are sure that you can be satisfied with the tool's limitations.
In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.
Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.
If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.
It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.
In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.
Nowadays, there are numerous online tools and utilities such as browser addons and extensions that suggest you can quickly and easily collect contact information from potential leads and customers (e.g. to reduce ad spending).
But this is too short-sighted. Even if email addresses and websites/URLs can be found with these tools: The main time investment, depositing and maintaining the acquired contact data of companies or firms and thus potential B2B customers, e.g. in an Excel spreadsheet or a Google Spreadsheet, remains.
Also, further characteristics that can be used for sorting and filtering the list of potential customers can only be recorded and entered manually with difficulty.
With our Company Database 2022 as well as our Media & PR Database 2022, we relieve you of a large part of this maintenance & research effort for company addresses and contact data. From now on, save precious time and concentrate on the essentials: Your business.