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1. Not defining a clear goal: It is important to be clear and concise about what you want to achieve in customer acquisition. If you do not have a clear goal, you are unlikely to be a successful canvasser.
2. Not listening: You should take the time to understand the customer and find out what they really want. If you don't listen, you will miss out on important information that can help you win him as a customer.
3. Inadequate time frame: If you spend too much time on customer acquisition, it can lead to a loss of time and money. Therefore, make sure you set a reasonable time frame at the beginning to ensure your acquisition efficiency.
4. Don't think about customer retention: if you are only looking to sell, you may lose valuable customers. Customer retention is an important part of the customer acquisition process and you should not neglect it.
Online coaching has created the opportunity for people from all over the world to learn and work from home. However, as in any industry, there are black sheep in online coaching: fake business gurus who promise to make people rich and successful, but in reality are only out for their own financial interest.
What are fake business gurus?
Fake business gurus are people who claim to be experts in certain business fields and share their knowledge and experience with others. They pretend to help people take their careers and businesses to the next level, but in reality they often have no experience or success in the areas they claim to be experts in.
Why are fake business gurus a problem?
Fake business gurus are a problem for several reasons:
They deceive people: Fake business gurus deceive people by making them false promises and creating unrealistic expectations. They promise that they can make people rich and successful if they just buy their services. In reality, the promises are often empty and the results unattainable.
They are greedy for money: fake business gurus are often only out for their own financial interest. They sell expensive courses and coaching services that often don't deliver what they promise.
They harm the online coaching industry: Fake business gurus harm the online coaching industry as a whole by undermining people's trust in reputable online coaches and courses. People who have had bad experiences with fake business gurus are often suspicious of other online coaches and services.
How do I recognize a fake business guru?
It can be difficult to distinguish a fake business guru from a reputable online coach. However, here are some signs to look out for:
Promises of quick wealth: if someone claims they can bring you wealth and success in a matter of weeks or months, you should be skeptical. Success and wealth require hard work and time.
Lack of experience or success: If someone claims to be an expert in a particular business area, but has no experience or success in that area, you should be wary.
Overpriced courses or coaching services: If someone is selling overpriced courses or coaching services, you should consider whether the price is reasonable and whether it is worth investing the money.
Conclusion
Fake business gurus are a problem in the online coaching industry because they deceive people, are money hungry, and damage the reputation of the industry. It is important for people who want to use online coaching services to be attentive and discerning in order to avoid fake business gurus and instead find reputable and experienced online coaches. When you're looking for an online coach, look for signs of respectability, such as references, recommendations, transparent pricing, and a clear description of services. By carefully checking who you are putting your money and trust in, you can ensure that you are benefiting from an experienced and qualified online coach and not falling for a fake business guru.
Upsells are an important way to increase sales. With upsells, you can offer your customers new products or services that go beyond their original purchase. This allows you to increase sales by offering more value to your customers.
1. Create upsell offers that are relevant to your customers.
To successfully use upsells, you must first know which products or services are most relevant to your customers. If you already have a customer base, you can find out what your customers are buying and then create upsell offers for those products. If you don't have customers yet, you can take a cue from your competition.
2. Use upsells in the purchase or checkout process.
The best way to use upsells is to offer them directly during the purchase or checkout process. If your customer is already ready to buy a particular product or service, it's easier to get them to upgrade or purchase an additional product.
3. Use cross-selling strategies.
Cross-selling is another effective way to increase sales by offering your customers similar products that match their original order. This can help increase your customers' order value while boosting sales.
4. Make upsells attractive.
To use upsells successfully, you need to make them attractive. You can do this by offering a special price on upsells or offering a bundle of multiple products or services at a lower price. Another effective way is to offer an upgrade that provides more value to the customer.
5. Listen to your customers.
To use upsells successfully, you also need to listen to your customers. Solicit feedback from your customers to find out what they are looking for and what they would accept as upsells. This way, you can ensure that your upsells are relevant and valuable.
1. Waste too much time on non-profitable activities.
2. Not working to build quality relationships with customers.
3. Spending too much time selling new business and not enough time building on existing business.
4. Not spending enough time on lead generation activities.
5. Not knowing how to make successful sales calls.
6. Not spending enough time acquiring market knowledge.
7. Not trying to identify and focus on a target group.
8. Not trying to learn new sales techniques.
9. Not having a clear strategy for pricing.
10. Not being able to solve a problem if it is one.