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The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.
However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.
We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.
Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.
1. Write your press release carefully and make sure it is relevant and interesting.
2. Use an appealing, meaningful headline that invites the reader to read the press release.
3. Make sure your press release is easy to understand and avoid technical terms.
4. Make sure that your press release is correct and complete.
5. Distribute your press release to relevant media that may be of interest to your target audience.
6. Use a professional email program to ensure that your press release is delivered.
7. Build a rapport with the media to have a better chance of being published.
8. Don't wait long for replies and ask if you don't get a response.
9. Ask for your press release to be published if the media is interested in your message.
10. Also publish your press release on your website or social media channels to reach more readers.
1. Be concise and clear: use short, concise sentences and clear language to get your message across directly and clearly.
2. Stick to the facts: Avoid speculation and stick to the facts to add authenticity to the press release.
3. Use professional headlines: Headlines should be short, informative and encourage the reader to read more.
4. Publish the name of the spokesperson: publish the name of the spokesperson and his/her position to authenticate the content of the press release.
5. Use cross-references: Use cross-references to remind readers of other relevant information or to help them find more information.
6. Add quotes: add quotes from the speaker or other relevant people to make the press release more lively and interesting.
7. Add contact information: add contact information so readers can ask questions or request more information.
1. Use a professional press release template. Make sure your press release has a professional design and layout.
2. Keep your press release short and concise. Avoid adding superfluous information.
3. Use a catchy headline to make your press release stand out.
4. Write your press release in correct German.
5. Publish your press release in the right media channels.
6. Don't forget to provide a contact form for further questions or inquiries about your press release.
7. Publish your press releases regularly to make sure you stay up to date.
8. Create an interesting press release. Avoid adding boring and technical information.
9. Link your press release to your website to attract more visitors.
10. Schedule a press conference and/or press release release to effectively disseminate your message.
1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.
2. Use a clear and concise headline that reflects the central theme of the press release.
3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.
4. Send your press release to relevant journalists and media who can cover you and your message.
5. Don't forget to publish your press release on your website, social networks and press portals.
6. Keep in touch with journalists and media to inform them about future developments.
7. Kublish press releases regularly to spread your brand and messages.
8. Be honest and transparent in your press releases and avoid over-promotion.