News / Blog: #lettershop

Mailings & Lettershop 2025 for New Customer Acquisition – How to Win New B2B Clients with Direct Marketing

While many B2B marketers focus heavily on digital channels, a traditional tool is making a remarkable comeback: direct mail. In 2025, companies are once again turning to lettershops and postal campaigns to acquire new customers. The reason is simple: in a world overloaded with digital noise, the physical mailbox offers a rare opportunity for undivided attention. But how can direct marketing be used effectively today to win new B2B clients?

1. Physical mail stands out in digital clutter
Business customers receive countless emails, LinkedIn messages, and newsletters every day. A high-quality, personalized mailing immediately stands apart. The tactile experience, the design, and the overall value of the medium create a different level of perception—and often lead to higher open and recall rates compared to purely digital campaigns.

2. Lettershops provide full-service solutions
Modern lettershops do much more than just printing and shipping. They handle data management, segmentation, personalization, and even integrate offline campaigns with digital channels. This transforms mailings into a core part of the marketing mix, seamlessly connecting with digital touchpoints such as landing pages or QR codes.

3. Personalization is key
Standardized mass mailings have little chance in 2025. Success comes from campaigns that address the specific needs and challenges of the recipient. Personalized greetings, industry-specific insights, and even customized offers make the difference between the recycling bin and genuine interest.

4. Combining with digital channels
The strongest results occur when mailings are not used in isolation. QR codes can drive recipients to dedicated landing pages, personalized URLs make responses trackable, and follow-up emails reinforce the message. Direct marketing shows its full strength when it builds a bridge between analog attention and digital measurability.

5. Sustainability matters
Sustainability remains an important factor in 2025. More and more companies rely on recycled materials, climate-neutral printing, and eco-friendly shipping options. This not only strengthens their brand image but also ensures that mailings are perceived more positively by recipients.

Conclusion:
Mailings and lettershops in 2025 are anything but outdated—on the contrary, they are a powerful tool for B2B customer acquisition. When used strategically, they stand out from the crowd, build trust, and generate tangible leads. Companies that combine direct mail with digital measures and focus consistently on personalization will not only capture attention but also win new customers.

Offline Marketing in the B2B Sector - What Do Lettershops & Address Purchasing Really Deliver?

In the digital age, where online marketing, social media, and SEO dominate most marketing strategies, offline marketing is often overlooked – especially in the B2B sector. However, traditional methods such as using lettershops and purchasing B2B addresses remain common and potentially effective ways to reach target audiences directly. In this article, we explore the current relevance of these methods and whether they are worth the investment.

What is a Lettershop?

A lettershop is a service provider specializing in mailing campaigns. These companies handle tasks such as printing, envelope stuffing, stamping, and mailing direct mail. In the B2B space, lettershops can help send targeted promotional letters to potential business clients. With personalized approaches, companies can deliver their messages directly into the hands of their target audience.

Benefits of Lettershops in the B2B Sector

Using lettershops offers several advantages, particularly when it comes to building a direct connection with potential clients:

• Personalization: Lettershops enable the creation of personalized mailings that address recipients directly. In B2B, this can enhance relevance and grab the attention of decision-makers.
• Tangible Contact: While digital advertising is often overlooked or ignored, physical mail is more likely to be noticed due to its tactile nature.
• Targeted Approach: By purchasing or utilizing specific B2B addresses, companies can send mailings directly to the right audience, minimizing wastage.
• Complement to Digital Marketing: Offline marketing can complement digital efforts. For instance, direct mail can remind potential clients of a previous online interaction, boosting conversion rates.

Address Purchasing in B2B: Does It Work?

Another key pillar of offline marketing in the B2B sector is purchasing address databases. Many providers offer lists containing contact information for companies and decision-makers, which can be used for direct mail campaigns. But is address purchasing truly an effective way to generate leads?

Advantages of Address Purchasing

• Target Accuracy: Many address providers allow filtering by criteria such as industry, company size, or job role, ensuring the relevant audience is targeted.
• Fast Lead Generation: Purchasing an address list can significantly speed up the lead generation process as businesses gain immediate access to a large pool of contacts.
• Scalability: Address data can be acquired in large volumes, which is particularly beneficial for companies aiming to quickly reach a large number of potential customers.

Disadvantages of Address Purchasing

• Data Quality: A common issue with address purchasing is the quality of the data. Often, addresses are outdated or inaccurate, leading to wastage and unnecessary costs.
• Legal Risks: Data protection laws such as GDPR make address purchasing legally complex. Companies must ensure the data was collected lawfully and that consent for contact has been given.
• Lack of Personalization: Address databases often offer limited options for personalizing messages. Without enough information about the target audience’s interests and needs, many mailings may seem irrelevant and be ignored.

What Should You Consider?

For companies looking to leverage offline marketing effectively in the B2B space, several factors should be taken into account:

• Quality over Quantity: When purchasing addresses, it's better to invest in smaller, high-quality, and up-to-date lists rather than buying bulk. More precise targeting often yields better results.
• Compliance with Data Protection: Companies must ensure that all addresses comply with data protection regulations. Violating GDPR can lead to significant penalties.
• Follow-up Actions: Direct mailings alone are rarely enough. Following up with a phone call or email can significantly improve success rates.

Lettershops & Address Purchasing: A Conclusion

Offline marketing, especially the use of lettershops and address purchasing, still has its place in the digital age. In the B2B sector, where personal relationships and targeted communication are often crucial, these methods can be particularly effective. However, companies should carefully evaluate their goals and the quality of the data they need to succeed.

While purchasing addresses offers the promise of quick reach, the quality of data and adherence to legal requirements must always be the focus. Combined with a well-planned follow-up process and intelligent integration with online marketing efforts, offline marketing can still play a valuable role in B2B strategies.

Marketing addresses in the lettershop - What you should look out for when buying

- Make sure that the addresses are up-to-date and correct.

- Check that the addresses correspond to the desired target market.

- Verify that addresses have sufficient information for an effective campaign.

- Check that the addresses are part of a database that is updated regularly.

- Make sure that the addresses are cost-effective and offer good value for money.

What is a lettershop?

A lettershop is a service industry that sends out letters, especially in direct marketing. It is made up of the word letter and store. Lettershop service providers offer a range of services such as sorting and packaging letters or printing and mailing catalogs. They also manage customer lists and can generate automatic responses.

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