News / Blog: #journalisten

Press release distribution list - What must it be able to do?

A press release distribution list should be able to send press releases to the right media, journalists, bloggers and other public relations players. It should provide a user-friendly interface for list management and news creation. It should also provide a report on delivery, open and click-through rates to assess the effectiveness of the mailing. Some systems offer additional features such as the ability to track press releases, add attachments, provide social sharing links, send notifications of responses, and more.

When to call journalists? Best time & deadline

It depends on which media publisher is to be contacted. Normally, most publishers offer telephone accessibility between 8:00 and 18:00. However, the times may differ depending on the publisher. One should also take into account that there may be an editorial deadline on weekends or holidays. In general, it is advisable not to reach a journalist too late, as they may already be thinking about their next deadline.

What makes for good press relations?

Good public relations involves developing a clear and effective communications strategy that enables a company to communicate its image and message in a way that is successful. Strong public relations has a clear understanding of the target audience and the media with which to work to ensure a strong presence and positive perception. Good public relations also includes establishing and operating a press department that is responsible for coordinating all PR activities and maintaining contact with journalists, bloggers and other media. It is also important to constantly strive to find new ways to communicate your message more effectively.

The role of public relations in starting a business

Founding a company is an exciting but also challenging process. In addition to developing a great business idea and securing funding, effective communication with the public is a crucial factor in the success of a start-up. This is where public relations (PR) comes into play, a discipline that plays a crucial role in founding a company.

What is public relations?

Public relations refers to the targeted communication between an organization and the public, including the media, customers, investors and other stakeholders. The aim of PR is to shape and maintain an organization's image and reputation.

The importance of public relations in company formation:

Building credibility and trust: In the early stages of starting a business, it is crucial to build trust with potential customers and investors. PR can help to strengthen the credibility of the start-up and create a positive image.

Increasing awareness: To be successful, a start-up needs to become known. PR activities such as press releases, media interviews and social media presence can help to increase visibility.

Crisis communication: Start-ups are prone to crises, be it a product failure or negative media coverage. In such situations, PR professionals can play a crucial role in managing the crisis and restoring reputation.

How can start-ups use PR effectively?

Develop a PR strategy: Start by developing a clear PR strategy that defines your goals, target groups and messages.

Build media contacts: Cultivate relationships with journalists and media representatives. Positive media coverage can significantly boost your start-up.

Create content: Create high-quality, relevant content that showcases your expertise and industry. This can be blog posts, guest articles, case studies and more.

Use social media: Use social media to spread your PR messages and engage with your audience.

Monitoring and analysis: Use tools to monitor media coverage and measure your PR success.

Success stories in PR for start-ups:

Uber: Uber has put PR at the heart of its growth strategy, skillfully using the media to shape its image and grow its business globally.

Airbnb: Airbnb has used PR to tell positive stories about hosts and travelers, which has helped spread the brand.

In the start-up world, public relations plays a crucial role in shaping the success of a start-up. A smart PR strategy can help build trust, raise awareness and deal with crises, which is crucial for long-term success.

The Media & PR Database 2024 - The Booster for Your Press Work

The Media & PR Database 2024 offers you a unique platform to optimize your press relations. With our database you can present your company, your brand or your products effectively and successfully. We offer you a comprehensive database with a wealth of information on media, editorial offices, agencies and other relevant players in the PR industry. Thanks to our clear user interface, you can quickly and easily retrieve, edit and save the information you need. Our database also provides you with regular information on current trends and developments in the PR industry. This means you are always up to date and can optimize your press work. With the Media & PR Database 2023, you are ideally equipped for successful and innovative press relations!