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Writing a press release - A guide

09/30/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with a meaningful headline: a headline should clearly signal what the press release is about.

2. Formulate a concise introductory sentence: you should once again summarize the topic of the press release in a concise sentence.

3. Tell the story: tell the story behind the press release. What happened, what is the significance, and what is the key message?

4. Add relevant facts and information: add more relevant information, such as quotes, data, facts or links.

5. Close with a concluding sentence: give the reader another brief summary and call to action.

6. Add a contact person: don't forget to include your name, phone number and email address so that interested readers can contact you.

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innoDB vs. myisam - What are the pros and cons?

03/13/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

InnoDB:

Advantages:

- InnoDB offers a number of features that are essential for a robust and reliable database system. These include atomicity, isolation and consistency, and full transaction support.

- InnoDB offers improved data protection and security.

- It offers improved performance for complex queries and longer transactions.

- InnoDB has a very detailed security feature that protects data from unauthorized access.

Disadvantages:

- InnoDB is much more complex than MyISAM, which increases installation and maintenance overhead.

- It is not as easy to learn as MyISAM.

- InnoDB is a little slower than MyISAM.

MyISAM:

Advantages:

- MyISAM is easy to learn and use.

- It is very fast, so it is well suited for the databases that require high performance and speed.

- MyISAM is very compatible with different operating systems and database engines.

Disadvantages:

- MyISAM does not support transactions and therefore has no guaranteed atomicity, isolation and consistency.

- There are no complex security features to ensure data protection.

- MyISAM is not as robust as InnoDB and therefore can lead to inconsistencies in the data.

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Send out press releases - What are the alternatives?

03/11/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media channels: Using Facebook, Twitter, LinkedIn, Instagram and other social networks, companies can send news and announcements to a wide audience quickly and inexpensively.

2. Email marketing: email marketing can be an effective and inexpensive way to send press releases. It allows companies to send their news directly to a list of subscribers.

3. Publications in trade journals: publishing a press release in a trade journal allows the company to reach a large audience. Trade journals allow companies to send their message to a specific audience.

4. Press offices: A press office can help a company send its press release to a wide audience. Press offices can also help establish contacts with media representatives and identify appropriate media channels through which to send the press releases.

5. Online press releases: Online press releases allow companies to post their news on a variety of websites to reach a wide audience.

Our alternative: The Media & PR Database 2024.

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How to avoid expensive wrong decisions based on data - Because every month counts

03/06/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be careful when selecting your data sources. Make sure your data sources are reliable and up-to-date.

2. Use a combination of quantitative and qualitative data. Quantitative data can lead to a quick and easy decision, but qualitative data can lead to deeper insights and a better decision.

3. Understand your data. Make sure you understand the meaning and source of all the data you use.

4. Avoid overlooking exceptions. Make sure you consider special cases or exceptions that may not be present in your data.

5. Avoid overlooking trends. Make sure you identify and interpret trends that emerge from your data.

6. Avoid over-interpreting your data. Be cautious in your interpretations and seek a second opinion before making a decision.

7. Be aware of the costs. Calculate in advance the costs associated with a decision and make sure you can afford them.

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Earn money on the Internet - What are the options?

02/05/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Online surveys: many market research institutes pay for participation in their online surveys.

2. Product testing: sometimes you can earn money by testing products and then giving a review or feedback.

3. Affiliate marketing: you can earn money by promoting other products or services through your own websites, blogs or social media channels.

4. Freelancing: There are a variety of freelance jobs one can do online, such as programming, web design, writing, video editing, or data entry.

5. Selling digital products: Again, it is possible to earn income online by selling your own digital products such as e-books, software, music or videos.

6. Online sellers: with platforms such as eBay and Amazon, it is possible to sell products online and thus earn money.

7. Dropshipping: here, too, one can earn money by selling products via platforms such as eBay and Amazon. However, you don't have to store and ship the products yourself.

8. Investing: One can invest in various investment products, stocks or cryptocurrencies and thus earn income online as well.

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