News / Blog: #data

innoDB vs. myisam - What are the pros and cons?

03/13/2024 | By: FDS



- InnoDB offers a number of features that are essential for a robust and reliable database system. These include atomicity, isolation and consistency, and full transaction support.

- InnoDB offers improved data protection and security.

- It offers improved performance for complex queries and longer transactions.

- InnoDB has a very detailed security feature that protects data from unauthorized access.


- InnoDB is much more complex than MyISAM, which increases installation and maintenance overhead.

- It is not as easy to learn as MyISAM.

- InnoDB is a little slower than MyISAM.



- MyISAM is easy to learn and use.

- It is very fast, so it is well suited for the databases that require high performance and speed.

- MyISAM is very compatible with different operating systems and database engines.


- MyISAM does not support transactions and therefore has no guaranteed atomicity, isolation and consistency.

- There are no complex security features to ensure data protection.

- MyISAM is not as robust as InnoDB and therefore can lead to inconsistencies in the data.

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Send out press releases - What are the alternatives?

03/11/2024 | By: FDS

1. Use social media channels: Using Facebook, Twitter, LinkedIn, Instagram and other social networks, companies can send news and announcements to a wide audience quickly and inexpensively.

2. Email marketing: email marketing can be an effective and inexpensive way to send press releases. It allows companies to send their news directly to a list of subscribers.

3. Publications in trade journals: publishing a press release in a trade journal allows the company to reach a large audience. Trade journals allow companies to send their message to a specific audience.

4. Press offices: A press office can help a company send its press release to a wide audience. Press offices can also help establish contacts with media representatives and identify appropriate media channels through which to send the press releases.

5. Online press releases: Online press releases allow companies to post their news on a variety of websites to reach a wide audience.

Our alternative: The Media & PR Database 2024.

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How to avoid expensive wrong decisions based on data - Because every month counts

03/06/2024 | By: FDS

1. Be careful when selecting your data sources. Make sure your data sources are reliable and up-to-date.

2. Use a combination of quantitative and qualitative data. Quantitative data can lead to a quick and easy decision, but qualitative data can lead to deeper insights and a better decision.

3. Understand your data. Make sure you understand the meaning and source of all the data you use.

4. Avoid overlooking exceptions. Make sure you consider special cases or exceptions that may not be present in your data.

5. Avoid overlooking trends. Make sure you identify and interpret trends that emerge from your data.

6. Avoid over-interpreting your data. Be cautious in your interpretations and seek a second opinion before making a decision.

7. Be aware of the costs. Calculate in advance the costs associated with a decision and make sure you can afford them.

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Earn money on the Internet - What are the options?

02/05/2024 | By: FDS

1. Online surveys: many market research institutes pay for participation in their online surveys.

2. Product testing: sometimes you can earn money by testing products and then giving a review or feedback.

3. Affiliate marketing: you can earn money by promoting other products or services through your own websites, blogs or social media channels.

4. Freelancing: There are a variety of freelance jobs one can do online, such as programming, web design, writing, video editing, or data entry.

5. Selling digital products: Again, it is possible to earn income online by selling your own digital products such as e-books, software, music or videos.

6. Online sellers: with platforms such as eBay and Amazon, it is possible to sell products online and thus earn money.

7. Dropshipping: here, too, one can earn money by selling products via platforms such as eBay and Amazon. However, you don't have to store and ship the products yourself.

8. Investing: One can invest in various investment products, stocks or cryptocurrencies and thus earn income online as well.

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Cold Calling Guide - How to Reach and Convince Potential Customers

02/01/2024 | By: FDS

Cold calling is an effective way to reach and persuade potential customers, and can be an important part of your business marketing. However, to be successful, you need to make sure that your cold calling campaign includes some important elements to ensure that you achieve your goals. This guide will help you plan and execute your cold calling campaign.

1. Define your goals

Before you start cold calling, you must first define clear goals. If you don't know your goals, you won't be able to plan and execute your campaign effectively. Therefore, define specific goals, such as the number of customers you want to target or how much revenue you want to generate in a certain period of time.

2. Create a list of generic contacts

After defining your goals, you need to create a list of generic contacts that you want to target. These contacts should be potential customers who might be interested in your products or services. To create this list, you can use existing customer data, visit your website, and search social media to identify potential contacts.

3. Create a communication strategy

Once you have created a list of generic contacts, you need to develop a communication strategy. This strategy should help you effectively target and persuade your contacts. Some of the elements you can include in your communication strategy are email marketing, social media and personal contacts.

4. Create a cold calling plan.

After you have developed your communication strategy, you need to create a detailed cold calling plan. This plan should include the campaigns you want to run and the key contacts you want to target. It should also include the time and budget you have for the campaign.

5. Execute your campaign

Once you've created your cold calling plan, you're ready to start executing your campaign. Make sure to continuously monitor your contacts and respond to their reactions. By contacting your contacts regularly, you can increase your chances of your campaign being successful.

With these tips, you can ensure that your cold calling campaign is successful. Remember that cold calling takes time and patience, and you must continue to maintain contact with your contacts even after the campaign is over. By following these tips, you can ensure that your campaign is successful and that you gain new customers.

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