News / Blog: #contact-data

Collect PR & Marketing Contact Data in Real Time - Without Googling

There are many ways to collect real-time PR and marketing contact data without having to Google. For example, you can use publicly available databases to obtain contact information. These databases are often provided by public companies and agencies such as the U.S. Patent and Trademark Office (USPTO), the U.S. Department of Commerce (ITA), and the U.S. Department of Economic Affairs (BEA). You can also use various online networks and portals to obtain contact information. Examples include LinkedIn, Facebook, Twitter, and other social networking sites. You can also obtain contact information through business advertisements, conferences and trade shows, trade magazines and newspapers, industry associations, and similar resources.

Finding and establishing press contacts - How and where do I find suitable editorial offices?

The best way to find suitable press contacts is to use a journalistic directory service as a guide. Such a service lists editorial offices and their contact data. Another way is to use search engines such as Google or Bing. Simply type in the name of the editorial office, journal or medium to find the appropriate contact form. In addition, you can also use social networks such as Twitter, LinkedIn or Facebook to get in touch with editors. This will help you find and then build the right contacts.

Find contact persons at the decision-making level - this is how you find relevant contacts

Finding and contacting decision-makers can be a crucial aspect of business development and networking. Here are some tips on how to find relevant contacts:

Research online: Use search engines and social media platforms to find people who work for companies or organizations that are relevant to your business. Look for job titles that indicate decision-making authority, such as CEO, CFO, or Head of Sales.

Attend networking events: Attend industry conferences, trade shows, and other networking events where decision-makers are likely to be present. Bring business cards and be prepared to introduce yourself and your company.

Use LinkedIn: LinkedIn is a powerful tool for finding and connecting with decision-makers. Use the search function to find people by job title, company, or location, and send them a connection request with a personalized message.

Ask for referrals: If you have existing business contacts or partners, ask them if they know anyone who could be a relevant decision-maker for your business. They may be able to introduce you to someone who can help.

Use a professional contact database: There are many professional contact databases available online that can help you find and contact decision-makers. Some popular options include ZoomInfo, Hoovers, and Dun & Bradstreet.

When contacting decision-makers, it's important to be clear and concise in your messaging. Explain why you're reaching out and how your business can help theirs. Be respectful of their time and follow up appropriately if you don't hear back. Building relationships with decision-makers takes time and effort, but it can be a valuable investment for your business.

How to build a press distribution list at low cost

The easiest and, above all, most cost-effective way to build up a press distribution list is to start with a list of all media such as newspapers, magazines/magazines, radio and TV stations, and news agencies. Only those who have a good overview of the currently relevant media channels can be sure not to overlook any major players. Google will not help you with this, as the time required to get this market overview from scratch on your own runs into the hundreds of hours.

That's why the Media & PR Database exists. It offers you firstly an excellent overview of the German-speaking media market and secondly represents an efficient research tool for the identification of suitable editorial offices and journalists, in which you can deposit further contact data at any time.

Instruction Media & PR Database

Login & Functions

Activation, Login & Database Access:

After confirming activation via email link, you can log in to the "My Account" area using your established login name and password via the person icon in the header area of the www.fischer-data-science.com website (to the left of the "i icon").

In the "My Account" area you can access and change your customer and account settings, view and download your orders and invoices (HTML or PDF, soon additionally as machine-readable XInvoice), access your search history, favorites and watchlist as well as create, manage and open your own lists (tab "My Lists").

Under the "Security" tab, you have the option to change your password, view your login history, log out devices that are currently logged in, and request your personal customer data for download in accordance with DSGVO.

Under the "Orders/Databases" tab, you can access this by clicking on the "Open Media & PR Database" button.

Alternatively, you can access the overview & search screen of the media & PR database by mouse-over via the sub-item "Overview & Search" (1st sub-item of the menu item "Media & PR Database") via the main menu or use the direct link https://www.fischer-data-science.com/en/media/overview/.

Overview & Search screen:

Figure 1 shows the backend area of the master table with search and filter mask (top of image), where you can, for example, list the radio stations included in Germany or further filter and sort by more than 20 filter criteria (including city, state, country, title, relevance/reach for prioritization, editorial email address, editorial phone number, fax number, type, Facebook, Instagram, YouTube, LinkedIn, Xing, number of Wikipedia views). Searching by keyword or tag is also possible.

A right click with the mouse on a cell value in the table (e.g. city) opens a list with all entries of this feature. A normal click (left click) with the mouse on a symbol opens the stored entry (e.g. the Facebook profile) in a popup window or controls the search function at Xing or LinkendIn for journalists or editors as well as departments to quickly find concrete contacts in the editorial offices.

A mouse click on an icon or feature while holding down the Ctrl key, on the other hand, opens the corresponding feature as a new browser tab in the background.

Figure 1: Master table "Overview & Search" with search mask. When mouse-over the title of a medium, you will get a short description of the same, if a Wikipedia article is available for the medium.

The bulk functions (engl. mass editing; see checkboxes on the left of the image) allow you - as you are used to from your email provider, for example - to edit several of the selected entries simultaneously (per page between 5 and 1. 000 entries displayable), to open the stored media URLs or further stored features such as Facebook presences in new tabs in the background, to add to favorites list or watchlist, to remove personally stored information again as well as to export the entries & contact data of the selected editorial offices in CSV or JSON format.

To be able to send an email without export directly and individually to an editorial office with your email program, simply click on the corresponding email address, which opens your email program or a new window there.

Clicking on the name of the medium opens the detail view of an entry. Here you will find a short description in the form of the Wikipedia article with useful information such as reach and target audience of the selected medium with all links to the social media channels and the contact details of the editors. Furthermore, you also have the option here to rate the medium, to put it on a list, to create your own lists (e.g. to-do list, campaign list "Campaign X in period Y"), to deposit your own comments and notes for documentation purposes of the communication that has taken place or the contact that has been made incl. feedback.