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In the digital era, corporate data has emerged as one of the most valuable assets for businesses. From customer insights to operational analytics, data drives decision-making, innovation, and competitive advantage. But what exactly is corporate data, and how can organizations effectively manage and protect it?
Corporate data refers to all the information that a business generates, collects, or processes during its operations. This data encompasses various categories, including:
Corporate data serves as the foundation for modern business operations. Here are some key ways it contributes to success:
Data analytics allows businesses to make evidence-based decisions. By analyzing patterns and trends, companies can optimize processes, predict outcomes, and reduce risks.
With detailed customer data, organizations can tailor their products, services, and marketing efforts to meet individual needs, boosting satisfaction and loyalty.
Tracking operational data enables businesses to identify inefficiencies, streamline workflows, and allocate resources more effectively.
Analyzing market and customer data helps companies identify emerging opportunities and develop innovative solutions to stay ahead of competitors.
Despite its value, managing corporate data comes with significant challenges, including:
Cyberattacks, data breaches, and unauthorized access pose significant risks to corporate data. Businesses must invest in robust cybersecurity measures to protect sensitive information.
Data privacy laws such as GDPR, CCPA, and others require businesses to handle data responsibly and transparently. Non-compliance can result in heavy fines and reputational damage.
Integrating data from multiple sources while ensuring its accuracy and reliability can be a complex task, especially for large organizations.
As businesses generate ever-increasing amounts of data, they must implement scalable storage solutions to handle the growth efficiently.
To maximize the value of corporate data while minimizing risks, organizations should adopt these best practices:
As technology continues to evolve, the role of corporate data will only grow. Emerging trends likely to shape the future include:
Corporate data is the backbone of modern business, enabling informed decision-making, operational efficiency, and innovation. By addressing challenges like security and compliance, and adopting best practices, organizations can unlock the full potential of their data while safeguarding their assets. As technology advances, corporate data will remain a cornerstone of business success in the digital age.
On August 1, 2022, the German government implemented a European directive for better information exchange within the EU by bringing the Digitization Directive into force.
While it is in principle now possible for users of the common register portal to access data such as new registrations, notifications of changes and notifications of deletion free of charge and without registration, a closer look still reveals decisive disadvantages:
For one thing, the display of hits or search results per search query is limited to 100 results.
To locate, for example, all agencies or associations in a region or in a state, you would therefore have to make several search requests.
On the other hand, the number of search results per page is only 10 entries, which additionally means en extra effort when browsing or downloading documents. Also, no contact information can be added, nor is data such as web pages/URLs or email addresses included.
Our conclusion: in order to specifically retrieve individual commercial register excerpts, the aforementioned amendment represents good progress.
For address or direct marketing and lettershops, proprietary databases such as our Company Database 2022 continue to remain highly relevant due to the much wider range of functions. Due to the absence of the limitations described above, working with our system will save you valuable time and therefore money.
You want to find potential customers and buyers for your products or services and need relevant contacts for this?
With our company database 2022 we make it easy for you to find potential corporate customers or suppliers among all 3 million German companies, to identify contact persons as well as decision makers in a time-saving way, in order to convince them of your offer in the next step. Thanks to integrated search functions for LinkedIn, Xing as well as Google, you save valuable time during research and store contact data centrally in one place for later export and contacting.
Generate more new leads for your sales team - with the 2022 Company Database, the sales, acquisition & marketing tool from Fischer | Data Science.
You can find all information about our 2022 company database at https://www.fischer-data-science.com/en/companies/
Nowadays, there are numerous online tools and utilities such as browser addons and extensions that suggest you can quickly and easily collect contact information from potential leads and customers (e.g. to reduce ad spending).
But this is too short-sighted. Even if email addresses and websites/URLs can be found with these tools: The main time investment, depositing and maintaining the acquired contact data of companies or firms and thus potential B2B customers, e.g. in an Excel spreadsheet or a Google Spreadsheet, remains.
Also, further characteristics that can be used for sorting and filtering the list of potential customers can only be recorded and entered manually with difficulty.
With our Company Database 2022 as well as our Media & PR Database 2022, we relieve you of a large part of this maintenance & research effort for company addresses and contact data. From now on, save precious time and concentrate on the essentials: Your business.
Click prices between 3 and 7 euros for online advertising in the B2B sector quickly collapse all business plans and revenue expectations of startups & Gründer:innen. For all those who have not previously built a test balloon to check the current click prices in their niche, before deciding to develop or offer a product or service, this circumstance can mean a rude awakening later on.
The problem: In contrast to the end-customer business (B2C), providers in the business-to-business (B2B) sector are vying for far fewer active search queries and thus potential customers. Since every provider tries to direct a few of the few search queries of potential B2B customers to its own website in the first place, the PPC click prices for search engine advertising on Google Ads, for example, are correspondingly high.
Postal mailings represent an alternative for the acquisition of customers in the B2B area. Contrary to the prices in online marketing, this offline marketing method has a decisive advantage: calculable costs. Because: The price for printing and mailing the advertising letters, along with the acquisition costs for the marketing addresses, is already fixed in advance and can therefore be planned.
With our lettershop service, we can take over this task completely for you if you wish. From address selection to printing and dispatch. Inquire now and generate more leads!