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Free Media Monitoring with Google Alerts and ChatGPT – Here’s How

07/09/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: PatrickFischer

Professional media monitoring is often associated with high costs, since specialized tools analyze large datasets and deliver in-depth reports. However, for small businesses, start-ups, or freelancers, there are free alternatives to get a first overview of their media presence. A clever combination: Google Alerts and ChatGPT.

What Are Google Alerts?

Google Alerts is a free service by Google that allows you to automatically monitor specific search terms. Whenever new content appears online that matches the chosen keyword, Google sends an email notification. Typical use cases include:

  • Company or brand names
  • Products or services
  • Industry-related keywords
  • Competitor names

How to Set Up Google Alerts

1. Visit Google Alerts
2. Enter the desired keyword or search term
3. Choose your settings (frequency, sources, language, region)
4. Save the alert – done!

From now on, Google will send regular emails with links to relevant new mentions.

How ChatGPT Supports the Analysis

While Google Alerts collects mentions, ChatGPT helps with analysis and structuring of the results. Examples include:

  • Summarizing collected articles and mentions
  • Identifying sentiment (positive, neutral, negative)
  • Categorizing results by topic (e.g., product feedback, industry news, competitor activity)
  • Creating reports or presentations for internal communication

Advantages of the Combination

  • Free of charge: Perfect for beginners or small budgets
  • Easy setup: No complex software needed
  • Flexible: Can be adapted to individual requirements
  • Efficient: ChatGPT saves time by interpreting the collected data

Limitations of This Approach

Of course, the combination of Google Alerts and ChatGPT cannot fully replace professional media monitoring software. Drawbacks include:

  • No full coverage of all channels (e.g., social media, print, TV)
  • No large-scale real-time analytics
  • Manual processing still required
  • No advanced KPI insights such as reach or share of voice

Conclusion

Free media monitoring with Google Alerts and ChatGPT is a practical way to keep track of brand or company visibility. This solution is particularly useful for small businesses or freelancers looking to start monitoring without major investments. However, for strategic communications and detailed analytics, professional media monitoring tools remain indispensable in the long run.

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Should One Still Learn Programming in the Era of ChatGPT and Tools Like Copilot?

03/13/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The landscape of programming has undergone significant changes with the advent of advanced AI models like ChatGPT and tools like Copilot, raising the question of whether traditional programming skills are still essential in today's tech environment.

1. Automation and Efficiency

Tools like Copilot leverage machine learning to assist developers in writing code more efficiently. While these tools can automate certain aspects of coding, understanding the underlying principles of programming remains crucial. Learning to code allows individuals to have a deeper understanding of how algorithms work, fostering problem-solving skills and creativity.

2. Creativity and Problem Solving

Programming is not just about writing code; it's a creative process that involves solving complex problems. Learning to program provides individuals with the ability to think algorithmically, break down problems into manageable components, and develop innovative solutions. These skills are fundamental and go beyond the capabilities of AI-driven tools.

3. Adaptability to New Technologies

The tech industry is dynamic, with new technologies emerging regularly. Learning programming languages equips individuals with the adaptability to embrace and leverage new tools and frameworks. While AI-assisted coding tools can be powerful, having a strong programming foundation allows developers to navigate and contribute to the evolving technological landscape.

4. Understanding the Logic

Programming is not just about writing lines of code; it's about understanding the logic and structure behind it. Knowing how to think like a programmer enables individuals to troubleshoot, debug, and optimize code effectively. This level of understanding is challenging for AI tools to replicate fully.

5. Collaboration and Communication

Programming is often a collaborative effort, requiring effective communication and teamwork. Learning to code fosters communication skills within development teams. While AI tools can assist in generating code snippets, human collaboration and communication skills remain integral to the success of any software development project.

In conclusion, while AI-driven tools like ChatGPT and Copilot offer powerful assistance in coding, learning to program is still highly relevant. The foundational skills, creativity, problem-solving abilities, and adaptability acquired through programming education go beyond the capabilities of current AI technologies. Embracing both traditional programming and AI-assisted tools can empower individuals to navigate the ever-changing tech landscape successfully.

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Content for Free - Attracting Many New Website Visitors with ChatGPT

01/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Creating high-quality content is crucial for the success of a website. But what if the budget is limited? In 2024, using ChatGPT opens up new possibilities to generate quality content without costs and attract a broad audience. This article explores how businesses and content creators can leverage ChatGPT to create free content and thereby gain many new website visitors.

1. Creative Idea Generation

ChatGPT can serve as a creative idea generator. By inputting queries or keywords, ChatGPT provides suggestions for interesting and relevant topics. This allows for versatile idea generation without the need for costs associated with external sources.

2. Efficient Text Creation

With ChatGPT, texts can be created efficiently and quickly. Simple queries or keywords are sufficient to generate high-quality and well-formulated texts. This not only saves time but also costs that would normally be incurred for external writers or authors.

3. Versatile Content Formats

From blog posts to social media posts to product descriptions, ChatGPT supports the generation of diverse content. The ability to create different formats helps make the website interesting and varied without requiring a budget for it.

4. Adaptation to Target Audiences

ChatGPT helps tailor the created content to the needs of the target audience. Through targeted formulations and queries, you can ensure that the generated content addresses the interests and expectations of website visitors. An effective way to save budget on external market research.

5. Continuous Updating

Continuous updating of content is important for search engine optimization (SEO) and visitor engagement. ChatGPT allows for regularly creating new content, keeping the website always up-to-date without straining financial resources.

Conclusion

Content for free with ChatGPT is an effective way in 2024 to generate high-quality and engaging content. Through creative idea generation, efficient text creation, versatile content formats, adaptation to target audiences, and continuous updating, businesses and content creators can strengthen their online presence without straining their budget. ChatGPT opens up new avenues to attract and retain many new website visitors in the long run.

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Working More Efficiently with ChatGPT - How to Save Time in Content Generation

01/11/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The way we generate content has dramatically evolved in recent years. With the advent of advanced AI technology like ChatGPT, businesses and content creators can streamline their workflows and save significant time. This article explores how effectively utilizing ChatGPT can lead to a more efficient way of working.

1. Rapid Idea Generation

ChatGPT enables lightning-fast idea generation. By inputting simple queries, you can generate ideas for blog posts, social media posts, or other content. This significantly accelerates the creative process, giving you more time for implementation.

2. Swift Text Creation

Content text generation is significantly expedited with ChatGPT. Instead of spending hours formulating text passages, you can use ChatGPT to quickly and precisely create texts. This is particularly useful for recurring tasks such as writing product descriptions or marketing texts.

3. Enhancing the Writing Process

ChatGPT can enhance the writing process by automatically providing suggestions for formulations and structures. This not only promotes consistency in written content but also facilitates text composition, even when expertise is limited.

4. Efficient Research

Information research becomes more efficient with ChatGPT. You can ask targeted questions and receive precise answers. This saves time in information gathering and allows you to focus on actual content creation.

5. Versatile Applications

ChatGPT is versatile and can be applied in various areas. From generating blog posts to composing emails and creating social media content, ChatGPT offers a wide range of applications that reduce time and effort.

Conclusion

Effectively utilizing ChatGPT can lead to significant time savings in content generation. By integrating the features of ChatGPT into your workflow, you can not only work faster but also improve the quality of your content. In a time where time-saving and efficiency are crucial, ChatGPT becomes a valuable tool for content creators and businesses alike.

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The Role of Data Privacy in ChatGPT

01/10/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The increasing integration of artificial intelligence (AI) into our daily lives raises important questions regarding data privacy. One technology garnering increasing attention in this context is ChatGPT, a powerful language model developed by OpenAI. This article explores the role of data privacy concerning ChatGPT and the challenges associated with it.

What is ChatGPT?

ChatGPT is based on the GPT-3.5 architecture by OpenAI and is a language model capable of generating human-like text in a natural manner. It can answer complex questions, write texts, and even assist in code creation. While this versatility makes ChatGPT a useful tool, it also finds applications in areas where data privacy is of utmost importance.

Challenges of Data Privacy

As ChatGPT is trained on vast amounts of data, there's a risk that sensitive information might surface in the generated texts. This poses a potential threat to privacy, especially when dealing with confidential or personal topics. While OpenAI has taken measures to ensure data privacy, it remains a continuous challenge to ensure that no sensitive information is inadvertently disclosed.

OpenAI's Approaches to Data Privacy

OpenAI is committed to respecting data privacy and has established guidelines for the secure use of ChatGPT. This includes anonymizing training data to protect personal information. OpenAI also emphasizes the importance of continually improving security measures to ensure the protection of user data.

User Responsibility

Despite OpenAI's diligence, users also bear the responsibility of being mindful of data privacy. Avoiding the submission of highly sensitive or personal data can minimize the risk of unintentional disclosure. Through conscious use of the technology, users can contribute to protecting their privacy.

Future Outlook

The role of data privacy in ChatGPT will continue to be central in the future. With advancing developments in AI technology, the demands on data privacy will also increase. It will be crucial for technology developers, regulatory bodies, and the user community to collaborate in establishing robust data privacy standards and ensuring that the potentials of ChatGPT align with ethical and legal principles.

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The Media & PR-Database 2025

Media & PR Database 2025

The media and PR database with 2025 with information on more than 20,000 newspaper, magazine and radio editorial offices and much more.

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