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What does advertising on Google cost? What click prices you should expect

08/03/2022 | By: FDS
There are no fixed click prices for Google Ads ads. The cost depends on several factors, including the quality of your ad, the demand for your keyword, the competition, and the particular location of your target audience. However, in general, click prices for Google Ads ads usually range from 0.50 to 5 Euros per click.
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Start your own business while studying - The best business ideas for students & graduates

08/03/2022 | By: FDS

1. Web design and development:

Students and graduates can use their web design and development skills to start their own businesses. They can develop and design websites for businesses, offer software and app development, and provide web hosting services.

2. Graphic design:

Graphic design is another area where students and graduates can use their skills. They can offer everything from logo design and branding to creating flyers and ads.

3. Online tutoring:

Students and graduates can use their knowledge and skills to tutor online. They can offer tutorials to high school, college students or adults to help them become better at specific subjects.

4. social media marketing:

Students and graduates can use their social media marketing skills to help businesses market their products and services. They can create and manage campaigns across various social media platforms to increase reach and engagement for the brand.

5. Online consulting:

Students and graduates can use their knowledge and skills to help businesses develop strategies and solutions. For example, they can advise their clients on developing marketing strategies, business strategies, financial strategies, and more.

6. Content creation:

Students and graduates can use their content creation skills to help businesses create content. For example, they can create blog posts, articles, videos, images, and other content that is relevant to the brand.

7. Online commerce:

Students and graduates can use their online commerce skills to start their own business. They can sell products on their own website or marketplace such as Amazon to make a profit.

8. Consulting for start-ups:

Students and graduates can use their knowledge and skills to help start-ups develop and implement business ideas. They can advise start-ups on creating business models, marketing strategies and more.

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Sending press releases by e-mail - what to watch out for

08/01/2022 | By: FDS

When you send your press release by email, there are a few things to keep in mind. The content of the email should be short, informative and concise. Make sure the subject line is appealing and meaningful. Use clear formatting so that the content is uncluttered and easy to read. Avoid text repetition, spam words, and poor grammar.

Use meaningful images to make your email more attractive. Make sure the images are not too large so that the email loads quickly. Also, avoid advertising and irrelevant content in your email.

Include information about your company and contact details so that prospects can easily find more information. Include another link to the press release so recipients can read the entire content. Make sure the email has been double-checked before it is sent.

Use a professional email address that is associated with your company or brand. Avoid using free email services to create a more professional impression. Verify that the email is being sent to the right recipients.

Once the email is sent, check to see if it was successfully delivered. Track click-through rates and open rates to evaluate the effectiveness of your email.

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How to make yourself independent of expensive search engine advertising

08/01/2022 | By: FDS

Every online store or provider on the Internet who places online advertising knows the problem: search engine click prices can be so high that they cause even the most conservative business plan to collapse. Customers must be found, but from where? A multitude of competitors join you in bidding on the few search engine advertising slots and vie for the attention of potential customers.

For companies in the B2B sector, the situation is aggravated by the fact that you are usually competing in your niche with larger providers with five-, six-, or seven-figure marketing budgets, even nationally or even internationally, and, that the number of search queries is far lower than in B2C, i.e. end-customer business. It is not uncommon for there to be only a few dozen search queries per day to which suitable search engine advertising could be played out at all. Adblockers further reduce this number. The consequence of this scarce demand: high click prices, not infrequently over 3 or 4 euros, to even get a few visitors daily to the - expensively created - website.

The problem: Even with a four- or five-figure marketing budget, you won't get significantly more leads because there simply aren't enough search queries. For keywords that are searched for relatively infrequently and for which you are competing with many competitors, and with a given conversion rate of a few percent (in the best case scenario), you will thus not be able to scale your sales, the number of customers and thus your business.

The alternative? Direct marketing as well as content marketing! We have developed solutions for both alternatives: Our 2022 Company Database for B2B marketing addresses, our Lettershop service, and our Content Creation Tools.

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Reaching decision-makers - We show you how to find and establish decision-maker contacts

07/22/2022 | By: FDS

You want to find potential customers and buyers for your products or services and need relevant contacts for this?

With our company database 2022 we make it easy for you to find potential corporate customers or suppliers among all 3 million German companies, to identify contact persons as well as decision makers in a time-saving way, in order to convince them of your offer in the next step. Thanks to integrated search functions for LinkedIn, Xing as well as Google, you save valuable time during research and store contact data centrally in one place for later export and contacting.

Generate more new leads for your sales team - with the 2022 Company Database, the sales, acquisition & marketing tool from Fischer | Data Science.

You can find all information about our 2022 company database at https://www.fischer-data-science.com/en/companies/

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