What Are Records? (or W.A.R.?) is an independent record label located in Boulder, Colorado. Founded in New York City in 1991 by owner Rob Gordon, former director of A&R at EMI, the company moved to Boulder in 1994. W.A.R.? has released over 100 records by Frank Black (of The Pixies), Bill Burr, Stephen Lynch, The Samples, Maceo Parker, Melissa Ferrick, and Whitest Kids U' Know. ()