WGMP (1170 AM, 104.9 The Gump) is an alternative rock formatted radio station that serves the Montgomery Metropolitan Area, in Alabama, United States, also broadcasting via a broadcast translator on the FM band at 104.9 MHz. The station's "104.9 The Gump" branding features the frequency of its broadcast translator, W285AJ, rather than its licensed AM frequency. The station is locally owned and operated by Bluewater Broadcasting Company, LLC. The station's studios are located on Wall St. in Midtown Montgomery. The transmitter for WGMP is north of the city, while the translator's transmitter is in midtown near Greenwood Cemetery. WGMP participates in Montgomery rating survey by Arbitron (Market #150) and is monitored by Mediabase. ()