Schön! (German for 'Beautiful!') is an English-language fashion magazine, launched in June 2009, and currently based in London. It is a biannual publication and is available in print, as well as online, iPad and iPhone and for download on the magazine's website. According to its website, its goal is "showcasing a dynamic and diverse array of ideas and talent" in art and fashion. In a recent survey conducted by the magazine, its readership is 45% male, 55% female, and the median age is 28 years. 56% earn more than £125,000 ($189,300 USD) a year. The magazine was distributed in 2012 with 115,000 copies into 43 countries, and has recently arrived in China and Brazil. Its Editor-in-Chief and Creative Director is Raoul Keil, its Fashion Editor is Huma Humayun, and its Online Editor is Kelsey Barnes. ()