988 FM

988 FM is a Malaysian Chinese-language radio station. Its broadcast area covers West Malaysia (except Kuala Terengganu and Kota Bharu) and Singapore. It is managed by Star Rfm Sdn Bhd, a wholly owned subsidiary of Star Publications (M) Bhd. 988 began broadcasting in 1996 as a trilingual radio station, with 50% Chinese content and became a fully-fledged radio station in December 1997. In a 2015 listenership surveys done by Gfk between August and September 2015, 988 FM commands a weekly listenership of 1.7 million, which shows expansion by 30%. It is the number one Chinese-language station in the northern region of West Malaysia (Perak, Kedah, Penang and Perlis). 988 FM is currently one of Malaysia's major Chinese language radio stations, and it is one of five Chinese-language radio stations in the country, after Melody FM began broadcasting in August 2012. The station is targeted at urban and suburban listeners. It is exclusively targeted at professionals, managers and adults. 988 FM's tagline is 友声有色 (Sound of colours). 988 FM plays fresh and latest Chinese hits. ()

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Countries covered: MY

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Fischer | Data Science. ID: MEDIA:31967, Added: 09/30/2020, Last updated: 09/11/2021

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