1017 Global Music, LLC, also known as The New 1017 Records (formerly known as 1017 Brick Squad, So Icey Entertainment, and 1017 Eskimo, briefly GUWOP Enterprises), is an American record label founded by Gucci Mane in 2007. Its formation followed his departure from Mizay Entertainment and the dissolution of So Icey. The label has signed mainly Atlanta-based hip hop recording artists, such as Young Thug, Waka Flocka Flame, Pooh Shiesty and OJ da Juiceman, among others. ()