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The salary of a marketing manager can vary widely depending on company size, industry, location, experience, area of responsibility and individual factors. Marketing managers are executives responsible for planning, implementing and monitoring marketing strategies and activities. Here are rough benchmarks for marketing manager salaries in different regions:
Europe:
Entry or junior marketing manager: €30,000 - €50,000 per year
Experienced marketing manager: €50,000 - €80,000 per year
Senior marketing manager or subject matter expert: €80,000 and up per year
USA:
Entry or junior marketing manager: $40,000 - $60,000 per year
Experienced marketing manager: $60,000 - $100,000 per year
Senior marketing manager or subject matter expert: $100,000 and up per year
These estimates are general guidelines and may vary based on industry, company size, area of responsibility (e.g., social media, digital marketing, product marketing), management level, and individual skill set.
Marketing managers carry an important role in driving company success and brand awareness. Salary often reflects the responsibility of developing marketing strategies, leading teams, and coordinating marketing campaigns.
To get accurate and up-to-date information about marketing manager salaries in your region and industry, it's a good idea to consult trusted salary surveys, job portals, or professional associations.