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What are common problems with customer acquisition?

12/09/2022 | By: FDS

1. Inadequate target group analysis: most companies have difficulty in correctly identifying their target group. As a result, they do not know how to address their customers.

2. Unclear advertising message: if companies cannot define very clearly what advertising message they want to convey, it becomes difficult to connect with potential customers.

3. Insufficient reach: if companies are not able to send their advertising to the widest possible audience, they will attract fewer customers.

4. Insufficient budget: if companies do not have the necessary funds for advertising activities, customer acquisition will be more difficult.

5. Lack of advertising friendliness: if companies are not able to respond to the needs and expectations of their target group, they are likely to be less successful.

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