Knowledge Base

What are avoidable mistakes when contacting journalists?

04/05/2023 | By: FDS

Incomplete information: When reaching out to a journalist, it is important that you provide all the information necessary for the journalist to understand and cover your story.

Overly long emails or messages: Journalists are often busy and may not have time to read long emails or messages. Therefore, try to make your request as short and concise as possible.

Lack of personalization: when contacting a journalist, it is important that you familiarize yourself with their work and interests so that you can make a personalized and relevant request.

Inappropriate follow-up messages: It's important to give journalists time to respond to your inquiry. Excessive follow-up can be perceived as intrusive or inappropriate.

Lack of message etiquette: When sending an email to a journalist, make sure you use the correct salutation and signature, and that you do not include spelling or grammatical errors.

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