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What are avoidable mistakes when approaching the media?

04/13/2023 | By: FDS

Here are some avoidable mistakes when approaching the media:

Lack of research: if you don't know the media representatives and the topics they cover, you may be sending the wrong information to the wrong people or not presenting your story in a way that is of interest to their target audience.

Unclear message: an unclear or overly complex message may result in your pitch not being understood by media representatives or your story not being interesting enough to be printed.

Poor communication: poor communication with media representatives, such as sending spam emails or ignoring requests, can result in your future efforts being ignored.

Unprofessional demeanor: Unprofessional behavior, such as making unreasonable demands or acting unprepared in interviews, can cause media representatives to lose interest in your story.

Inadequate preparation: not putting enough time and effort into your media approach can result in your story being incomplete or inaccurate, which can lead to negative reviews.

Lack of strategy: if you don't have a clear strategy for how you want to convey your story to media representatives, you may not get the results you want.

By avoiding these avoidable media outreach mistakes and having a clear strategy and message, you can successfully convey your story to media representatives and achieve positive coverage for your company or organization.

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