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Diversity between Alps and Algorithms: A look at Austria's media in 2025
In 2025, Austria’s media landscape is evolving — digital, diverse, and deeply rooted in a tradition of quality journalism. With a total of 1,960 media outlets, Austria represents a vital part of the DACH region (Germany, Austria, Switzerland), which together hosts 20,432 media entities.
The Austrian media scene reflects the dynamics of a small but media-savvy country — shaped by strong regional newspapers, specialized publishers, public broadcasters, digital pioneers, and independent platforms.
With 806 titles, magazines and journals form the largest media category in Austria. This includes not only traditional consumer magazines like profil, trend, or News, but also a wide range of trade publications, cultural journals, and scientific magazines. Especially in Vienna, but also in Salzburg, Graz, and Tyrol, unique publications with regional or thematic focus are thriving.
Austria has 134 newspapers and online newspapers, many of which are strongly focused on local coverage. In addition to major national newspapers such as Die Presse, Der Standard, Kronen Zeitung, and Kurier, local titles like the Salzburger Nachrichten or Vorarlberger Nachrichten play a key role in informing the public.
The digital shift is in full effect: many editorial offices are using data journalism, personalized news apps, and subscription models to adapt to changing user behavior and funding challenges.
With 302 scientific journals and 367 publishers, Austria is a significant hub for academic publishing and knowledge dissemination. Universities and research institutions in cities like Vienna, Graz, and Innsbruck are key players in publishing peer-reviewed content and driving scholarly communication.
In addition, numerous small and specialized publishers — in areas such as medicine, law, or architecture — are innovating and remaining competitive through expertise and quality.
Austria hosts 67 radio stations, including the public broadcaster ORF with channels like Ö1, FM4, and Ö3, as well as numerous private and regional stations. Especially in rural areas, radio remains a vital source of information and entertainment.
There are 44 TV broadcasters in Austria, including ORF and private stations such as ServusTV and Puls 4. Television is still one of the most widely consumed media, although the landscape is rapidly evolving: media libraries, video-on-demand, and streaming platforms are redefining how Austrians watch TV — across all age groups.
Digitization has brought forth new formats in Austria. With 154 blogs, 9 podcasts, and 24 online portals, a creative and diverse media culture is growing — balancing journalism, activism, and community building.
Some blogs operate at a professional level, focusing on politics, the environment, or urban development. Podcasts in Austria are still developing compared to Germany, but notable formats like Besser leben (Der Standard) or Inside Austria are steadily growing their audience.
Austria has 8 registered press agencies, led by the Austria Press Agency (APA), the dominant player in delivering news, data, and multimedia content to media houses, public institutions, and private companies.
With 24 music and record labels, Austria may not be large in number, but its contribution — especially in the classical and indie sectors — is culturally significant. Creative music projects, particularly in Vienna and Linz, often operate at the intersection of art, journalism, and performance.
There are 21 forums and community platforms in Austria. Though relatively few, they are important venues for public discussion — often in the form of specialist forums, educational networks, or local online communities. These digital spaces encourage participation and strengthen civil society engagement.
The Austrian media landscape in 2025 is marked by a remarkable density and diversity — particularly when compared to the size and population of the country. It bridges tradition and innovation, local relevance and global dialogue, print legacy and digital disruption.
Challenges such as media concentration, economic pressures, and disinformation remain present. But Austria’s media sector proves to be adaptable, creative, and indispensable — especially when it comes to upholding informed public discourse and democratic values.
In Austria, media diversity is not just an ideal — in 2025, it’s a lived reality.
| Media Type | Total (DACH) | In Austria |
|---|---|---|
| Blogs | 643 | 154 |
| Forum s/ Communities | 186 | 21 |
| Scientific Journals | 4,948 | 302 |
| Music Labels / Record Labels | 397 | 24 |
| Magazines / Journals | 6,738 | 806 |
| Newspapers / Online Newspapers | 1,663 | 134 |
| Podcast | 186 | 9 |
| Press Agencies / Press Portals | 108 | 8 |
| Publishing Houses | 4,155 | 367 |
| Radio Stations | 664 | 67 |
| TV Broadcasters | 314 | 44 |
| Online Portals | 430 | 24 |
| Total | 20,432 | 1,960 |