News / Blog: #tiktok

Find applicants - How to use social media marketing for your HR search for new talent, specialists and trainees

03/16/2023 | By: FDS

Social media marketing can be a very effective way to find and attract applicants for your job openings. Here are some tips on how to use social media in your HR search for new talent, specialists and trainees:

Choose the right platforms: Every social media platform has its own strengths and weaknesses. For example, LinkedIn is a great platform for finding professionals and talent, while Instagram or TikTok may be better for finding trainees. Identify the platforms where your audience is most likely to hang out.

Create a professional presence: No matter what platform you use, make sure your business profile is professional and attractively designed. Use consistent branding elements and showcase your work culture, benefits, and values.

Leverage targeted ads: Social media ads can help you reach your target audience more accurately. You can show ads that target specific demographics, interests, or locations.

Use relevant hashtags: Hashtags can help make your posts visible to people searching for specific topics. Use relevant hashtags to increase your reach and attract potential applicants.

Share content that reflects your work culture: Publish posts that show your employees, work environment and company culture. This allows potential applicants to gain insight into your company and get a better idea of ​​whether they fit into your organization.

Participate in discussions: Being active in groups or forums on social media platforms can increase your reach and position yourself as an expert in your field. This can attract potential applicants and position your company as an attractive employer.

Use video content: Videos can be a very effective way to engage potential applicants and get them interested in your job openings. Use videos to show your work environment, your people, and your company culture.

Overall, social media marketing is an important part of any modern HR search. By following these tips, you can engage and attract potential applicants in ways that traditional HR search methods cannot.

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Shortage of skilled workers: Are you having problems recruiting applicants or employees?

07/01/2022 | By: FDS

Many companies are currently having massive problems finding suitable applicants for training positions or vacancies. In some cases, not even a handful of applicants can be found in the conventional way.

Are you already active where your potential applicants are?

With our applicant & employee recruitment funnels, we search for suitable applicants where they are: In social media such as Instagram, Tiktok, Facebook and Twitter as well as the business networks Xing & LinkedIn.

You define who you are looking for, when and where - we take care of the rest. From ad planning to placing and optimizing the ads.

Frequently sought skilled workers are, for example, nurses, craftsmen, programmers, truck drivers.

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