News / Blog: #pragency

Starting a career in PR consulting - What do you earn in a PR agency?

03/16/2023 | By: FDS

Salaries in a PR agency can vary depending on region, agency size, experience and area of responsibility. Here are some average salaries for various positions in PR consulting in Germany:

Junior PR consultant: 28,000 - 36,000 euros gross per year.

PR consultant with professional experience: 36,000 - 54,000 euros gross per year

Senior PR consultant: 54,000 - 80,000 euros gross per year

PR manager: 65,000 - 100,000 euros gross per year

Managing director of a PR agency: 100,000 - 200,000 euros gross per year

It is important to note that these are only averages and that the salary may also depend on other factors such as educational qualifications, experience, skills and the agency. In addition, there can also be differences between regions, with salaries in large cities such as Berlin, Munich or Hamburg usually being higher than in smaller cities.

As a rule, PR agencies also offer additional benefits such as a company pension plan, paid vacation, flexible working hours and opportunities for further training.

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Should I use a PR agency to create press releases or write them myself?

08/15/2022 | By: FDS

The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.

However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.

We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.

Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.

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06/23/2022 | By: FDS

We have expanded our range of services to include PR & public relations and web design & graphics:

In cooperation we now offer services in the field of PR & public relations, such as PR consulting, press and media relations, corporate communications, editing, final editing, proofreading, content produktion & text production.

From the analysis of the actual situation to the development of individual communication strategies and concepts including the planning and realization of communication measures to the establishment, mediation and maintenance of contacts, we help you to achieve more visibility and reach.

In the area of graphic & web design you can benefit from the talent and expertise of experienced web designers and graphic artists - whether it is web design of a corporate website, a website relaunch, web development based on our self-developed content management system or CMS such as Typo3, WordPress, jimdo, joomla, etc.. Our experts are also available for the production of infographics and logo design.

You need high-quality press photos, company photos or aerial photos, e.g. of your company headquarters?

In cooperation with nationwide partners, we offer you in the future, in addition to drone shots, the production of explanatory films, image films and the production & editing of web videos, e.g. for YouTube or employee or applicant recruitment funnels.

Inquire now!

Do you have questions/comments/suggestions? Please use our contact form

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