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In 2025, B2B providers and SaaS companies face new challenges in sales: increasing competition, more complex buying decisions, and evolving customer needs. At the same time, digital tools, data analytics, and automation offer enormous opportunities. But which sales strategies are particularly effective today for generating leads, winning customers, and building long-term relationships?
1. Account-Based Selling (ABS) and Targeted Focus
Account-Based Selling is the standard strategy for complex B2B sales in 2025. Instead of sending broad, generalized offers, companies focus on selected key accounts. Through precise analysis of target customers and personalized outreach, conversion rates can be significantly increased.
2. Combining Inside Sales and Field Sales
Digital tools make it possible to manage the entire sales process more efficiently. Inside sales teams qualify leads and conduct initial meetings online, while field sales staff are deployed for in-person meetings or complex negotiations. This combination improves efficiency and reduces wasted effort.
3. Sales Automation and CRM Systems
Modern CRM systems and automation tools support lead management, follow-ups, and pipeline tracking. AI-powered lead scoring models help identify high-potential deals early and prioritize resources effectively. This ensures the sales team focuses on the most promising opportunities.
4. Value-Based Selling and Customer Success
The focus is on delivering value to the customer. SaaS companies increasingly rely on value-based selling, where the pitch emphasizes the tangible benefits of the software rather than price alone. At the same time, strong customer success teams ensure long-term retention and create upselling opportunities.
5. Multichannel Sales Strategy
By 2025, a single-channel approach is no longer sufficient. Successful companies use a mix of email, social selling, webinars, trade shows, and events. Digital tools like LinkedIn Sales Navigator, targeted content campaigns, and retargeting complement this strategy, increasing visibility with the right decision-makers.
6. Data-Driven Sales Optimization
Analyzing sales metrics is critical for strategy adjustment. Conversion rates, sales cycle duration, customer feedback, and market trends provide valuable insights. Companies that operate data-driven can continuously optimize their processes and increase their success rates.
Conclusion:
The best sales strategies for B2B providers and SaaS companies in 2025 combine personalization, digital tools, and data-driven decision-making. Account-Based Selling, sales automation, value-based selling, and multichannel approaches are key to success. Companies that implement these strategies consistently not only acquire new customers but also build sustainable relationships and secure long-term growth.
Explainer videos were once the domain of startups and SaaS companies trying to simplify complex products. Today, they’re standard in B2B sales strategies across industries — from mechanical engineering and IT to pharmaceuticals and finance. “A good explainer video conveys what used to take a ten-page brochure or a 20-minute sales pitch — in just 90 seconds,” says Julia Werner, marketing lead at a German software company. “It’s a powerful tool at the top of the funnel.” Videos are used on landing pages, in cold emails, trade show presentations, and increasingly in personalized sales outreach via LinkedIn and email automation tools. The logic: visual storytelling sticks — and it helps cut through the noise in oversaturated digital channels. Depending on style, quality, and agency, a professionally produced explainer video can cost between €3,000 and €20,000. That includes scriptwriting, storyboard, voice-over, animation, sound design, and sometimes translation for international audiences. “The problem is that many companies underestimate the production time and internal coordination effort,” says Thomas Berger, founder of a B2B video agency in Munich. “There are weeks of back and forth — and that makes the process expensive and slow.” In tight B2B sales cycles, especially in the mid-market, decision-makers often hesitate to approve such high costs for a single video asset — particularly when ROI is hard to quantify directly. Advocates say yes. Numerous case studies show that landing pages with video can increase conversion rates by up to 80%. A 2024 HubSpot report found that 74% of B2B buyers are more likely to purchase after watching an explainer video — especially when the product or service is complex. “It helped us cut down our average sales call duration by 30%,” reports Marcel Döring, sales director at an industrial automation firm. “Clients came into meetings with a basic understanding of our value proposition — which made closing faster.” However, effectiveness depends heavily on context. A slick video alone won't rescue a weak message or poor targeting. Quality scriptwriting, clear messaging, and proper distribution are just as important as visual polish. In 2025, companies have more options than ever. AI-powered video tools like Synthesia, Pictory, and Lumen5 allow marketing teams to create semi-professional videos without actors, cameras, or large budgets. Pre-built templates and avatar voice-overs have lowered the barrier to entry significantly. “For internal training and basic explainer content, AI-generated videos are often ‘good enough’,” says Lisa Neumann, content strategist at a logistics software provider. “But for brand-critical assets, we still go the professional route.” Even agencies are starting to use AI in production workflows — to reduce storyboard development time, automate subtitles, or speed up versioning in multiple languages. Experts agree: Explainer videos are not a universal solution, but they work particularly well when... “A standalone explainer video without a distribution plan is a waste,” warns Birgit Scholz, B2B marketing consultant. “You need to think of it as a content asset with a lifecycle — not a one-off gimmick.” Explainer videos can be highly effective in B2B sales — if they’re part of a smart, strategic content plan. Their high cost remains a barrier for many SMEs, but the return on investment can be significant when the message hits the mark and the video is properly deployed across channels. Cheaper, AI-powered alternatives will continue to grow — but for high-impact, brand-sensitive communication, professional production still sets the standard. The key is knowing when to invest — and when a leaner, faster format will do the job.Explainer videos: From niche to mainstream
But they’re expensive — sometimes painfully so
Do explainer videos really increase conversions?
Cheaper alternatives: AI, templates, and DIY tools
When does an explainer video make sense?
Conclusion: Worth it — under the right conditions
Diversity between Alps and Algorithms: A look at Austria's media in 2025
In 2025, Austria’s media landscape is evolving — digital, diverse, and deeply rooted in a tradition of quality journalism. With a total of 1,960 media outlets, Austria represents a vital part of the DACH region (Germany, Austria, Switzerland), which together hosts 20,432 media entities.
The Austrian media scene reflects the dynamics of a small but media-savvy country — shaped by strong regional newspapers, specialized publishers, public broadcasters, digital pioneers, and independent platforms.
With 806 titles, magazines and journals form the largest media category in Austria. This includes not only traditional consumer magazines like profil, trend, or News, but also a wide range of trade publications, cultural journals, and scientific magazines. Especially in Vienna, but also in Salzburg, Graz, and Tyrol, unique publications with regional or thematic focus are thriving.
Austria has 134 newspapers and online newspapers, many of which are strongly focused on local coverage. In addition to major national newspapers such as Die Presse, Der Standard, Kronen Zeitung, and Kurier, local titles like the Salzburger Nachrichten or Vorarlberger Nachrichten play a key role in informing the public.
The digital shift is in full effect: many editorial offices are using data journalism, personalized news apps, and subscription models to adapt to changing user behavior and funding challenges.
With 302 scientific journals and 367 publishers, Austria is a significant hub for academic publishing and knowledge dissemination. Universities and research institutions in cities like Vienna, Graz, and Innsbruck are key players in publishing peer-reviewed content and driving scholarly communication.
In addition, numerous small and specialized publishers — in areas such as medicine, law, or architecture — are innovating and remaining competitive through expertise and quality.
Austria hosts 67 radio stations, including the public broadcaster ORF with channels like Ö1, FM4, and Ö3, as well as numerous private and regional stations. Especially in rural areas, radio remains a vital source of information and entertainment.
There are 44 TV broadcasters in Austria, including ORF and private stations such as ServusTV and Puls 4. Television is still one of the most widely consumed media, although the landscape is rapidly evolving: media libraries, video-on-demand, and streaming platforms are redefining how Austrians watch TV — across all age groups.
Digitization has brought forth new formats in Austria. With 154 blogs, 9 podcasts, and 24 online portals, a creative and diverse media culture is growing — balancing journalism, activism, and community building.
Some blogs operate at a professional level, focusing on politics, the environment, or urban development. Podcasts in Austria are still developing compared to Germany, but notable formats like Besser leben (Der Standard) or Inside Austria are steadily growing their audience.
Austria has 8 registered press agencies, led by the Austria Press Agency (APA), the dominant player in delivering news, data, and multimedia content to media houses, public institutions, and private companies.
With 24 music and record labels, Austria may not be large in number, but its contribution — especially in the classical and indie sectors — is culturally significant. Creative music projects, particularly in Vienna and Linz, often operate at the intersection of art, journalism, and performance.
There are 21 forums and community platforms in Austria. Though relatively few, they are important venues for public discussion — often in the form of specialist forums, educational networks, or local online communities. These digital spaces encourage participation and strengthen civil society engagement.
The Austrian media landscape in 2025 is marked by a remarkable density and diversity — particularly when compared to the size and population of the country. It bridges tradition and innovation, local relevance and global dialogue, print legacy and digital disruption.
Challenges such as media concentration, economic pressures, and disinformation remain present. But Austria’s media sector proves to be adaptable, creative, and indispensable — especially when it comes to upholding informed public discourse and democratic values.
In Austria, media diversity is not just an ideal — in 2025, it’s a lived reality.
| Media Type | Total (DACH) | In Austria |
|---|---|---|
| Blogs | 643 | 154 |
| Forum s/ Communities | 186 | 21 |
| Scientific Journals | 4,948 | 302 |
| Music Labels / Record Labels | 397 | 24 |
| Magazines / Journals | 6,738 | 806 |
| Newspapers / Online Newspapers | 1,663 | 134 |
| Podcast | 186 | 9 |
| Press Agencies / Press Portals | 108 | 8 |
| Publishing Houses | 4,155 | 367 |
| Radio Stations | 664 | 67 |
| TV Broadcasters | 314 | 44 |
| Online Portals | 430 | 24 |
| Total | 20,432 | 1,960 |
From print to podcasts: An in-depth look at the diversity of media in Germany
In 2025, Germany's media landscape is more diverse and complex than ever before. At a time when digitization, disinformation, and media trust are hotly debated topics, it is worth taking a close look at the structure and evolution of the country's media offerings. With 15,757 registered media entities, Germany holds by far the largest share in the DACH region (Germany, Austria, Switzerland), which totals 20,432 media outlets.
The media ecosystem spans a wide range — from traditional newspapers and digital magazines to niche blogs and scientific journals. This article highlights the most important categories, their developments, and their roles in the current social and political context.
With 1,297 newspapers and online newspapers, traditional journalism remains a cornerstone of public discourse in Germany. While print circulation has steadily declined in recent years, digital offerings are expanding — both in readership and editorial scope.
Digital paywalls, investigative journalism, and multimedia content (e.g., explainer videos, podcasts, and live blogs) have become standard features in major publications such as Süddeutsche Zeitung, FAZ, Die Zeit, and Der Spiegel. Local papers like Rheinische Post and Stuttgarter Zeitung increasingly focus on personalized content and digital subscription models.
With 5,195 titles in Germany, this is the largest media category. It includes consumer magazines, trade journals, lifestyle and business publications. Magazines like Stern, Focus, Brigitte, and Geo continue to thrive — often through cross-media strategies and the creation of strong online communities.
Independent and niche magazines — especially in the cultural or political spheres — are also finding loyal readership through online distribution and crowdfunding models.
Scientific publishing plays a major role in Germany, with 3,528 scientific journals — the highest in the DACH region. Universities, academic societies, and research institutes publish peer-reviewed content that is increasingly made accessible to the general public through open-access initiatives and transparent science communication.
Germany is home to 497 radio stations, making radio a relevant medium, especially at the regional level. In addition to major public broadcasters like Bayern 3, NDR 2, and SWR3, a variety of private and independent stations cater to local issues and niche audiences.
Digital radio (DAB+) and live streams have expanded the offering, while podcasts and voice formats are increasingly integrated into editorial content.
Germany has 224 TV channels, operating in a dynamic space between traditional broadcasting and on-demand platforms. Public broadcasters like ARD, ZDF, and Arte are heavily investing in digital platforms such as media libraries, while private networks like RTL, ProSieben, and Sat.1 are developing their own streaming formats.
Streaming giants like Netflix, Amazon Prime Video, and Disney+ have increased competition, pushing traditional broadcasters to innovate with hybrid formats blending TV and social media.
Germany hosts 452 blogs, 165 podcasts, and 374 online portals. Many of these are independent, topic-specific, and often opinion-driven. They serve as alternatives to mainstream journalism — but also bring challenges such as filter bubbles, misinformation, and varying quality standards.
Some blogs have evolved into professional media brands, particularly in politics, tech, or culture. Podcasts — whether journalistic, narrative, or satirical — have become a mainstream medium in Germany. Popular shows like Lage der Nation, Fest & Flauschig, and Zeit Verbrechen attract millions of listeners.
With 3,431 publishing houses, Germany remains a core country in the global publishing industry. Major media groups like Axel Springer, Bertelsmann, Funke Mediengruppe, and Holtzbrinck dominate the market, alongside countless mid-sized and specialized publishers serving niche markets.
Additionally, 91 press agencies and news portals — such as dpa, epd, and news aktuell — provide newswire services to media, institutions, and corporate clients.
Germany has 152 forums and communities, which often go overlooked but are crucial spaces for public debate and grassroots journalism. These platforms — from tech and medical forums to political discussion boards — enable citizen-driven content and niche conversations.
With 351 registered music labels, Germany’s music industry also plays a role in the media landscape. Labels promote artists directly via social media, streaming services, and video platforms. The promotion of music today is often closely linked to journalism, with dedicated music journalism, festival platforms, and YouTube formats contributing to their media presence.
The German media landscape in 2025 is marked by extraordinary diversity in formats, actors, and platforms. The traditional boundaries between content creators and consumers are blurring, while new technologies (AI, personalized news feeds, interactive storytelling) are transforming how media is produced and consumed.
With this diversity comes a greater responsibility — for fact-based reporting, media literacy, the protection of democratic discourse, and above all, the independence of journalism.
The media in Germany is vibrant, evolving — and essential to a functioning democracy. In 2025, one question matters more than ever: “Where do you get your information?”
| Media Type | Total (DACH) | In Germany |
|---|---|---|
| Blog | 643 | 452 |
| Forum / Community | 186 | 152 |
| Scientific Journal | 4,948 | 3,528 |
| Music Label | 397 | 351 |
| Magazine / Journal | 6,738 | 5,195 |
| Newspaper / Online Newspaper | 1,663 | 1,297 |
| Podcast | 186 | 165 |
| Press Agency / Portal | 108 | 91 |
| Publishing House | 4,155 | 3,431 |
| Radio Station | 664 | 497 |
| TV Channel | 314 | 224 |
| Online Portal | 430 | 374 |
| Total | 20,432 | 15,757 |
Scaling a B2B SaaS company is one of the biggest challenges in today’s software industry. Growth means not only acquiring more customers but also expanding processes, technology, marketing, and sales efficiently and sustainably. Successful scaling requires a clear strategy and concrete tactics across all areas of the business.
Before scaling, a solid foundation is essential:
Marketing plays a central role in increasing reach, generating qualified leads, and positioning the brand as a trusted partner.
Sales in B2B SaaS requires a blend of digital and personal approaches:
Scaling must be continuously monitored and adjusted:
Growth also requires internal adjustments beyond marketing and sales:
Common pitfalls include:
Success factors include:
Scaling a B2B SaaS company is a holistic process that combines strategic thinking and operational execution. Only when marketing, sales, product, and organization work harmoniously can sustainable and profitable growth be achieved. With the right strategy, clear KPIs, and continuous optimization, successful expansion is within reach.