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The Best Sales Strategies for B2B Providers & SaaS Companies in 2025

14d ago | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In 2025, B2B providers and SaaS companies face new challenges in sales: increasing competition, more complex buying decisions, and evolving customer needs. At the same time, digital tools, data analytics, and automation offer enormous opportunities. But which sales strategies are particularly effective today for generating leads, winning customers, and building long-term relationships?

1. Account-Based Selling (ABS) and Targeted Focus
Account-Based Selling is the standard strategy for complex B2B sales in 2025. Instead of sending broad, generalized offers, companies focus on selected key accounts. Through precise analysis of target customers and personalized outreach, conversion rates can be significantly increased.

2. Combining Inside Sales and Field Sales
Digital tools make it possible to manage the entire sales process more efficiently. Inside sales teams qualify leads and conduct initial meetings online, while field sales staff are deployed for in-person meetings or complex negotiations. This combination improves efficiency and reduces wasted effort.

3. Sales Automation and CRM Systems
Modern CRM systems and automation tools support lead management, follow-ups, and pipeline tracking. AI-powered lead scoring models help identify high-potential deals early and prioritize resources effectively. This ensures the sales team focuses on the most promising opportunities.

4. Value-Based Selling and Customer Success
The focus is on delivering value to the customer. SaaS companies increasingly rely on value-based selling, where the pitch emphasizes the tangible benefits of the software rather than price alone. At the same time, strong customer success teams ensure long-term retention and create upselling opportunities.

5. Multichannel Sales Strategy
By 2025, a single-channel approach is no longer sufficient. Successful companies use a mix of email, social selling, webinars, trade shows, and events. Digital tools like LinkedIn Sales Navigator, targeted content campaigns, and retargeting complement this strategy, increasing visibility with the right decision-makers.

6. Data-Driven Sales Optimization
Analyzing sales metrics is critical for strategy adjustment. Conversion rates, sales cycle duration, customer feedback, and market trends provide valuable insights. Companies that operate data-driven can continuously optimize their processes and increase their success rates.

Conclusion:
The best sales strategies for B2B providers and SaaS companies in 2025 combine personalization, digital tools, and data-driven decision-making. Account-Based Selling, sales automation, value-based selling, and multichannel approaches are key to success. Companies that implement these strategies consistently not only acquire new customers but also build sustainable relationships and secure long-term growth.

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Succeeding Online in 2025 – What Really Matters for B2B Companies

10/02/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The digital B2B market is more dynamic than ever: buyers expect speed, transparency, and personalized offers. Technologies like AI, automation, and data-driven marketing are reshaping the rules of the game. So what really determines online success for B2B companies in 2025?

Digital Visibility Remains Key

Even in 2025, the rule stands: if you’re not visible online, you hardly exist for potential customers. SEO, paid media, and above all relevant content remain essential. Personalization continues to grow in importance – content must not only be informative, but also tailored to industries and buyer personas.

“In B2B, having a website is no longer enough – you must be visible, helpful, and trustworthy throughout the customer journey.”

Customer-Centricity as a Competitive Advantage

Successful B2B companies focus not on their product, but on solving customer problems. This means:

  • Clear buyer personas backed by data insights.
  • Content across the entire funnel – from awareness to conversion.
  • Digital-first service: quick response times, self-service portals, chatbots.
Tip: Customer-centricity is not just a marketing tactic – it’s a cultural commitment. Without internal adoption, initiatives remain superficial.

Technology & Automation

AI-driven tools, marketing automation, and CRM systems are already standard. In 2025, the focus is on integration: data from sales, marketing, and service must flow seamlessly to enable consistent customer journeys and tailored offers.

Equally important: data literacy within teams. Technology is only as effective as the people who know how to use it.

Trust and Thought Leadership

B2B buyers invest in solutions built for the long term. Trust is built through content, references, and digital presence. Formats such as whitepapers, expert blogs, webinars, and industry podcasts strengthen positioning as a thought leader.

The Human Touch in a Digital World

Despite automation, the human factor remains decisive. Digital channels initiate contact – but deals are often closed in personal conversations. Successful B2B companies combine digital efficiency with human relationships.

The Five Success Factors for 2025 at a Glance

  1. Visibility through relevant, personalized content.
  2. Customer-centricity across all touchpoints.
  3. Integration of technology, data, and automation.
  4. Building trust and thought leadership.
  5. Balancing digital efficiency with human interaction.

Conclusion

Succeeding online in 2025 is no coincidence – it’s the result of strategic planning and cultural adaptation. Companies that keep customers at the center, integrate technologies effectively, and build trust will lead the market in the long term.

The internet is no longer just a sales channel – it’s the central marketplace.

Note: This article summarizes key trends. Each B2B company should conduct its own analysis and benchmarking to develop a tailored digital strategy.

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How to Successfully Send a Press Release in 2025

09/19/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press releases remain an important tool in 2025 for communicating company news, product launches, or events. However, the requirements have changed: digital media, social networks, and fast-moving news cycles demand new approaches. How can companies ensure their messages are successfully disseminated?

1. Audience Analysis and Relevance
Before sending a press release, it is essential to know which audience should be reached. Industry-specific media, niche portals, and influencers are crucial today to generate the right attention. Only content that is relevant will be noticed by journalists and readers.

2. Storytelling Instead of Pure Information
Short, factual releases are no longer enough in 2025. Press releases need to tell a story, evoke emotions, and clearly convey the benefit to the audience. A compelling hook, meaningful quotes, and concrete examples increase the likelihood of the release being picked up.

3. Integration of Digital Channels
Modern press releases should be multimedia: images, videos, infographics, or links to landing pages enhance the text. Additionally, distribution via social media, press lists, and online portals increases reach and discoverability.

4. Personalization and Direct Outreach
Individualized communication with journalists and editors is essential. Automated mass emails rarely succeed. Relevant contacts should be addressed directly and personally so that the press release receives the attention it deserves.

5. Timing and Monitoring
The timing of a press release is important: day of the week, time of day, and current market topics influence the response. After sending, companies should track publication, analyze media reactions, and follow up if necessary.

Conclusion:
Press releases in 2025 require a strategic approach: audience analysis, storytelling, digital integration, personalization, and monitoring are the keys to success. Companies that follow these principles increase the visibility of their messages, expand their reach, and ensure their news reaches the right audience.

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The Media Distribution List as the Most Important PR Too

09/10/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A media distribution list is one of the most essential tools in modern public relations. It forms the foundation for targeted and efficient communication with journalists, editors, and media outlets. Without a well-maintained list, even the most compelling press releases risk not reaching the right audience.

What Is a Media Distribution List?

A media distribution list is a structured database of media contacts. It includes details such as names, roles, media affiliations, contact information, and thematic focus areas. This ensures that PR professionals can deliver their content to the most relevant recipients.

Why Is the Distribution List So Important?

The media landscape is diverse and constantly evolving. An up-to-date and carefully curated list provides several key advantages:

  • Targeted outreach: Messages are sent only to journalists for whom they are relevant.
  • Efficiency: Saves time through structured and organized contact management.
  • Higher success rate: The more relevant the outreach, the greater the chance of publication.
  • Relationship management: Regular communication strengthens ties with media professionals.

Building and Maintaining a Distribution List

A professional distribution list is not created overnight—it requires continuous effort. Key steps include:

  • Researching relevant media outlets and contacts.
  • Regularly updating contact information.
  • Categorizing by topic, beat, or region.
  • Documenting past interactions (e.g., responses to press releases).

Digital Tools and PR Software

Today, many organizations rely on PR software to manage their media lists. These tools not only streamline contact management but often also include features for email distribution, open-rate tracking, and media response monitoring.

Best Practices for Using Media Lists

  • Quality over quantity: A small but relevant list is more effective than a large, unfocused one.
  • Personalization: Tailored messages significantly improve response rates.
  • Regular maintenance: Outdated contacts reduce the effectiveness of the list.
  • Data protection: Ensure compliance with data privacy regulations such as GDPR.

Conclusion

The media distribution list is the backbone of successful PR. It enables organizations to deliver their messages efficiently and directly to the right media professionals. Those who build their lists strategically, maintain them consistently, and use them for personalized outreach will maximize their chances of long-term media visibility.

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The Unwritten Rules of B2B Marketing

09/02/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

B2B marketing is a complex field that requires more than just campaigns and lead generation. Beyond formal strategies lie unwritten rules that shape success. These guidelines, often learned through experience rather than textbooks, govern how marketers build trust, engage prospects, and influence decision-makers in a business context.

1. Know your buyer personas inside out

In B2B, you’re not marketing to “everyone,” but to specific roles with unique pain points and goals. Understanding your buyer personas — their challenges, motivations, and decision-making processes — is essential for relevant messaging.

2. Content is king, but relevance is queen

Producing content alone isn’t enough. Your content must address real problems, answer critical questions, and provide actionable insights. Irrelevant or overly promotional content will be ignored.

3. Build relationships before you pitch

Trust doesn’t happen overnight. B2B buyers often engage with multiple touchpoints before considering a purchase. Nurturing leads through educational and value-driven communication builds credibility.

4. Marketing and sales must be aligned

Misalignment between marketing and sales teams leads to lost opportunities. Sharing data, coordinating messaging, and agreeing on lead qualification criteria are non-negotiable for success.

5. Patience pays off

B2B sales cycles can be long and complex. Marketers must accept that immediate ROI isn’t always visible. Consistency and persistence in nurturing prospects pay dividends over time.

6. Personalization isn’t optional — it’s expected

Generic mass marketing won’t cut it in B2B. Personalizing communications based on industry, company size, or buyer role shows that you understand your prospects’ unique needs.

7. Data drives decisions — but humans interpret it

Analytics and KPIs are vital, but don’t forget the human element. Qualitative feedback, market trends, and customer conversations provide context that pure data can miss.

8. Be transparent and authentic

Business buyers value honesty. Overpromising or hiding weaknesses damages trust. Being upfront about limitations and realistic about outcomes builds long-term credibility.

9. Leverage storytelling to connect emotionally

While B2B decisions are rational, emotions still matter. Storytelling humanizes your brand and helps prospects envision how your solution fits their world.

10. Continuous learning and adaptation are crucial

Markets change, technologies evolve, and buyer behaviors shift. The most successful B2B marketers stay curious, test new approaches, and adapt strategies regularly.

Conclusion

The unwritten rules of B2B marketing aren’t found in strategy decks but in the day-to-day interactions and decisions marketers make. Embracing these principles fosters deeper connections, better alignment with sales, and ultimately, greater business impact.

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The Media & PR-Database 2025

Media & PR Database 2025

The media and PR database with 2025 with information on more than 20,000 newspaper, magazine and radio editorial offices and much more.

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