News / Blog: #journalist

What is a press kit?

A press kit is a document that provides journalists and other media representatives with information about a company, person or product. It usually contains a summary of the company and its services, articles, photos, logos, contact information and other materials that help media representatives facilitate their coverage.

What is a press photo?

A press photo is a photograph taken by a photographer or other image observer that has been sent to journalists and other members of the media to serve as a visual aid for a particular story or news item. Press photos are often published in newspapers, magazines, blogs, websites, social media, and other media.

The best methods to distribute a press release

1. Publication on press portals: publish your press release on specialized press portals to reach a larger target group.

2. Distribution to press contacts: Distribute the press release to relevant journalists and editors to achieve publication in print and online media.

3. Social media campaign: set up a campaign on social media platforms such as Twitter, Facebook and Instagram to spread your press release.

4. Email campaign: send your press release to a list of email contacts to reach a wide audience.

5. Creating buzz: create awareness for your press release by launching a campaign with blogs, podcasts and videos.

6. Distribution to industry websites: Distribute your press release to industry websites to reach a specific audience.

7. Distribution to news outlets: Distribute your press release to news outlets to achieve wide publication in print and online media.

What journalism database providers often fail to tell you

What journalism database providers often fail to tell you is that some data in their database may not be current or may be out of date. It is important to be aware that some data contained in a journalism database may be out of date or obsolete. Therefore, consumers should always carefully verify that the data they are using is current and accurate.

Send a press release or publish it for free? - What good are free portals?

Who doesn't know you, the free press portals on which companies can publish their press releases free of charge? Which was 20 years ago a quite feasible way, in order to generate medium interest, disappeared in the course of the time however in the Bedeutungslosigkeit, because: Hardly any editors or journalists still inform themselves on such platforms.

The best way is and remains direct contact with the editorial offices. Only in this way can you be sure that your news will be read and, if necessary, further processed.

With our media & PR database, we offer you a comprehensive overview of the German-language media landscape at an affordable price.