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What is Data Scraping?

21d ago | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Whether it's product prices, job listings, real estate offers, or stock market data: the internet is full of publicly available information. But when that data is collected in large volumes and automatically processed, it’s called data scraping. A term that’s increasingly relevant in the age of AI, big data, and digital business models — but also legally and ethically controversial.

Definition: What is data scraping?

Data scraping refers to the automated process of extracting data from websites or online platforms. Special software tools or scripts — known as scrapers — scan websites, identify structured information (like tables, text, or metadata), and save it into databases or spreadsheets for further use.

Common use cases for data scraping include:

  • Price monitoring in e-commerce (e.g. comparing Amazon and eBay listings)
  • Tracking job postings across multiple career sites
  • Analyzing customer reviews or forum comments
  • Extracting contact data from online directories

The data collected is often used for market research, competitive analysis, lead generation, or training artificial intelligence systems.

Technically simple, but not always legal

Technically speaking, data scraping is relatively easy. Even a basic Python script using libraries like BeautifulSoup, Scrapy, or Selenium can extract web content automatically. Browser plugins and low-code tools have made it even more accessible to non-programmers.

But legally, data scraping is a gray area. In the EU and Germany, website content is protected under copyright laws, even if it's publicly accessible. Mass copying and reuse of data may violate copyright law, website terms of service, or the General Data Protection Regulation (GDPR) — especially when personal data is involved.

Major platforms like LinkedIn, Facebook, and Amazon actively fight unauthorized scraping. At the same time, many companies use scraping techniques themselves for competitive intelligence or market analysis.

Data scraping vs. APIs: A legal alternative?

Many websites now offer APIs (Application Programming Interfaces) — official access points for retrieving structured data legally and efficiently. APIs are stable, documented, and often permitted under clear usage terms. However, they are sometimes limited, expensive, or don't provide all the data a company wants.

As a result, scraping is often the “unofficial” workaround, especially when no API is available or when the API limits usage too tightly.

Use cases: From SEO to AI training

Data scraping plays a key role in various digital business models. Common fields of application include:

  • SEO: Tracking search engine rankings, analyzing competitors’ content
  • E-commerce: Dynamic pricing, catalog monitoring, offer comparisons
  • Finance: Real-time news, market signals, or portfolio tracking
  • Artificial Intelligence: Gathering training data for chatbots, language models, or image recognition

Journalists also use scraping, especially in investigative and data-driven reporting — for example, to analyze large data leaks or identify hidden patterns in public records.

Risks and ethical concerns

Despite its usefulness, data scraping raises serious legal and ethical issues. In addition to copyright and privacy concerns, it also raises questions of fair use and server load — scraping can overwhelm websites with automated requests. Some platforms block scrapers or deploy bot detection tools to prevent abuse.

There is also risk of misuse: scraping can be used for spam, misinformation, or even identity theft — for example, by harvesting email addresses or profile pictures from public sites.

Conclusion: Powerful, but with limits

Data scraping is a powerful tool in the data-driven economy. It provides access to information that would otherwise be difficult to obtain — enabling insights, automation, and innovation. However, the line between smart data strategy and legal violation is thin.

Anyone who wants to use scraping professionally must not only understand the technical side, but also comply with legal frameworks, follow ethical guidelines, and ensure responsible data handling.

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Succeeding Online in 2025 – What Really Matters for B2B Companies

10/02/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The digital B2B market is more dynamic than ever: buyers expect speed, transparency, and personalized offers. Technologies like AI, automation, and data-driven marketing are reshaping the rules of the game. So what really determines online success for B2B companies in 2025?

Digital Visibility Remains Key

Even in 2025, the rule stands: if you’re not visible online, you hardly exist for potential customers. SEO, paid media, and above all relevant content remain essential. Personalization continues to grow in importance – content must not only be informative, but also tailored to industries and buyer personas.

“In B2B, having a website is no longer enough – you must be visible, helpful, and trustworthy throughout the customer journey.”

Customer-Centricity as a Competitive Advantage

Successful B2B companies focus not on their product, but on solving customer problems. This means:

  • Clear buyer personas backed by data insights.
  • Content across the entire funnel – from awareness to conversion.
  • Digital-first service: quick response times, self-service portals, chatbots.
Tip: Customer-centricity is not just a marketing tactic – it’s a cultural commitment. Without internal adoption, initiatives remain superficial.

Technology & Automation

AI-driven tools, marketing automation, and CRM systems are already standard. In 2025, the focus is on integration: data from sales, marketing, and service must flow seamlessly to enable consistent customer journeys and tailored offers.

Equally important: data literacy within teams. Technology is only as effective as the people who know how to use it.

Trust and Thought Leadership

B2B buyers invest in solutions built for the long term. Trust is built through content, references, and digital presence. Formats such as whitepapers, expert blogs, webinars, and industry podcasts strengthen positioning as a thought leader.

The Human Touch in a Digital World

Despite automation, the human factor remains decisive. Digital channels initiate contact – but deals are often closed in personal conversations. Successful B2B companies combine digital efficiency with human relationships.

The Five Success Factors for 2025 at a Glance

  1. Visibility through relevant, personalized content.
  2. Customer-centricity across all touchpoints.
  3. Integration of technology, data, and automation.
  4. Building trust and thought leadership.
  5. Balancing digital efficiency with human interaction.

Conclusion

Succeeding online in 2025 is no coincidence – it’s the result of strategic planning and cultural adaptation. Companies that keep customers at the center, integrate technologies effectively, and build trust will lead the market in the long term.

The internet is no longer just a sales channel – it’s the central marketplace.

Note: This article summarizes key trends. Each B2B company should conduct its own analysis and benchmarking to develop a tailored digital strategy.

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How Does Successful B2B Customer Acquisition Work in 2025?

07/30/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Winning new business customers has always been one of the biggest challenges for companies. But in 2025, the way B2B customer acquisition works has fundamentally changed. Technological innovation, shifting expectations among decision-makers, and greater market transparency mean that traditional methods are no longer enough. Successful B2B acquisition today requires a mix of data-driven marketing, personalized experiences, and sustainable relationships.

1. Data as the Key to the Right Target Group

In the past, broad cold-calling was standard. Today, companies rely heavily on smart data analysis. Artificial intelligence helps identify potential customers with precision and predict their needs even before contact is made. Predictive analytics can show which businesses are most likely to be open to collaboration. This not only saves time for sales teams but also significantly increases conversion rates.

2. Personalization Instead of Mass Outreach

Business decision-makers now expect communication that is tailored to their specific challenges. Standardized emails or generic advertising messages are quickly ignored. Successful acquisition in 2025 means aligning content and offers with the actual pain points of the prospect. Case studies, customized whitepapers, or short, highly relevant videos are key tools for gaining attention and building trust.

3. Social Selling on New Platforms

While LinkedIn remains the most important B2B network, 2025 has seen the rise of additional platforms that foster interaction between businesses. Virtual industry communities, specialized B2B networks, and interactive event platforms offer new opportunities to connect. The key is to be visible where target customers are actively exchanging knowledge and seeking inspiration.

4. Hybrid Events and Thought Leadership

Traditional trade fairs alone are no longer enough to win new clients. Instead, companies increasingly use hybrid formats that combine online events with in-person networking. Those who position themselves as thought leaders, share expertise, and deliver genuine value can build trust – the foundation for strong customer relationships. More and more often, being seen as a "thought leader" determines who wins a project.

5. Sustainability as a Decision-Making Factor

Another trend that can’t be ignored in 2025 is sustainability. More companies now prioritize ecological and social responsibility when choosing business partners. Businesses that can credibly demonstrate that they act responsibly – not only economically but also socially – gain a clear competitive edge in customer acquisition.

6. Automation Supports – Relationships Seal the Deal

Modern CRM systems, AI-powered chatbots, and automated workflows have made outreach easier than ever. Yet despite all the technology, the human factor remains decisive. Ultimately, it’s trust, reliability, and authentic relationships that turn prospects into long-term clients. Successful companies combine automation with genuine human connection.

Conclusion: B2B customer acquisition in 2025 is more complex, digital, and personalized than ever before. Companies that leverage data-driven strategies, deliver relevant content, remain present on the right platforms, and never lose sight of building strong human relationships will stay ahead of the competition. More than ever, it’s not the loudest voice that wins, but the one that delivers the right answer at the right time.

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B2B Lead Generation 2025 – These Opportunities Exist

02/19/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In 2025, the landscape of B2B lead generation has changed significantly. New technologies, shifting customer needs, and a stronger focus on data-driven decisions have forced companies to continuously adapt their strategies. While traditional methods such as trade fairs or cold calling have not disappeared, digital channels, automation, and personalized outreach are now at the center. But what specific opportunities are available to generate B2B leads successfully in 2025?

1. In-Depth Content Marketing
Content remains one of the most important levers to reach B2B decision-makers. Whitepapers, case studies, research reports, and practical blog posts are still in demand—but today, they need to deliver more than just information. Companies that showcase their expertise through interactive formats such as webinars, live demos, or even AI-driven tools not only capture attention but also generate qualified leads with genuine interest.

2. Social Selling and LinkedIn
LinkedIn continues to be the most important platform for B2B networking in 2025. The algorithm rewards high-quality content, personal insights, and discussions. Companies are increasingly leveraging social selling, where employees act as brand ambassadors and build trust through authentic interaction. In addition, social ads with precise targeting allow businesses to reach decision-makers in specific industries.

3. Account-Based Marketing (ABM)
ABM has become a firmly established approach. Instead of running broad campaigns, companies focus their marketing and sales resources on selected key accounts. With AI-powered data analysis, purchase intent can now be identified in real time. This allows campaigns to be rolled out more precisely and personally—an essential advantage in the competitive B2B market.

4. Artificial Intelligence and Automation
AI is no longer a future trend—it’s a central element of lead generation. Tools analyze customer behavior, predict deal probabilities, and take over repetitive tasks such as lead scoring or email sequences. This gives sales teams more time for personal conversations while boosting efficiency. Chatbots and virtual assistants also qualify prospects around the clock.

5. Events, Hybrid Formats, and Community Building
Trade shows and professional events are back—but no longer exclusively offline. Hybrid events that connect in-person and digital participants open up new lead opportunities. Building proprietary communities through closed forums, Slack groups, or industry platforms also creates sustainable contact points and long-term engagement. Here, leads are not only generated but nurtured over time.

6. SEO and Intent Data
Search engine optimization remains relevant, but in combination with intent data. Companies that understand what their target groups are really searching for, and which questions they are asking, can tailor their content accordingly. Tools now provide insights into potential customers’ behavior—such as which vendors they are currently comparing. This allows businesses to engage leads early in their decision-making process.

Conclusion:
Generating B2B leads in 2025 requires a combination of technology, data, and genuine human interaction. Companies that deliver valuable content, leverage AI-driven analysis, and reach their target groups through personalized channels gain a clear competitive edge. The key is not to rely on a single method but to create a mix of digital and personal strategies—always with the goal of building trust and long-lasting business relationships.

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Dialog Marketing – How B2B Companies and Service Providers Can Gain More Clients and Contracts

01/08/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today’s digital business environment, where decisions are increasingly data-driven and relationships are maintained virtually, B2B companies and service providers face the challenge of reaching potential clients in a meaningful way. Traditional advertising often falls short in this context. Dialog marketing is emerging as a powerful alternative—enabling personalized, targeted communication that not only generates leads but also fosters lasting business relationships. For B2B players, that’s a critical competitive advantage.

What Is Dialog Marketing?

Dialog marketing refers to all marketing efforts aimed at direct, measurable communication with a defined target audience—with the goal of triggering a response, such as a callback request, meeting, or purchase. Unlike conventional advertising, dialog marketing emphasizes two-way communication: it’s not just about sending information, but also receiving feedback and creating interaction.

Common channels for dialog marketing include:

  • Telemarketing (outbound and inbound)
  • Direct mail (e.g. personalized letters, postcards)
  • Email marketing
  • Social selling (especially via LinkedIn)
  • Live chat and chatbots on websites
  • Personalized landing pages

Why Dialog Marketing Works So Well in B2B

B2B purchasing decisions are often more complex than in B2C. They involve longer sales cycles, larger budgets, and multiple stakeholders. Trust and credibility are vital in these transactions. Dialog marketing fosters trust by enabling targeted, personal communication that feels relevant and timely.

A well-executed phone call with a decision-maker can be far more impactful than hundreds of generic ads. Likewise, a precisely tailored email addressing real business challenges stands a much better chance of driving engagement than a mass-market newsletter. One key advantage: dialog marketing is measurable. Metrics such as open rates, response rates, and conversion rates allow for continuous optimization.

How B2B Companies Can Use Dialog Marketing Effectively

Successful dialog marketing starts with clear goals and a deep understanding of the target audience. Who are the relevant decision-makers? What challenges are they facing? What language do they speak—literally and figuratively? Based on this, a focused communication strategy can be developed.

Here’s a proven step-by-step approach:

  1. Lead Identification: Use databases, trade shows, social media, and professional networks to identify suitable companies and key contacts.
  2. Initial Outreach: Make first contact via email, LinkedIn, or phone—ideally with a strong value proposition tailored to the prospect.
  3. Dialogue Management: Through well-crafted conversations or email follow-ups, qualify the lead and move toward the next step.
  4. Lead Nurturing: Share relevant content such as whitepapers, case studies, or webinar invitations to keep the lead warm.
  5. Conversion: The goal is to book a meeting, submit a proposal, or close a deal.

Best Practices from the Field

Let’s take a real-world example. An IT service provider specializing in cloud infrastructure for mid-sized companies uses a blend of LinkedIn social selling and phone outreach. First, IT managers are contacted via LinkedIn. Once a connection is established, they receive a personal message—perhaps an invite to a webinar on “Secure Cloud Migration.” If they show interest, a sales rep follows up by phone to schedule a one-on-one consultation. Within six months, this strategy boosted qualified leads by 40%.

Another example: A machinery manufacturer sends out high-quality direct mail with personalized product suggestions to its existing customers. Each piece includes a QR code linking to a customized landing page with detailed info and a scheduling tool. This campaign achieved a response rate of over 8%—a top-tier result in B2B marketing.

Conclusion: Dialog Marketing as a Growth Driver in B2B

Dialog marketing gives B2B companies and service providers a powerful way to win new clients and grow existing relationships. The direct line to the customer—whether by phone, email, or even traditional mail—creates trust, relevance, and ultimately results.

But it’s not a one-time tactic; dialog marketing requires strategy, consistency, and a deep understanding of your audience’s pain points. For those willing to commit, the payoff is clear: more leads, more contracts, and stronger market positioning in an increasingly competitive world.

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Media & PR Database 2025

The media and PR database with 2025 with information on more than 20,000 newspaper, magazine and radio editorial offices and much more.

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