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PR software vs. press portals - what is the difference and which ones are available?

22d ago | By: FDS

The main difference between PR software and press portals is that PR software is a tool that helps companies, agencies and other organizations optimize and manage their online and offline PR activities. It can help target messages to the right people, manage campaigns, publish and track messages, and create comprehensive reports.

Press portals, on the other hand, are websites specifically designed for press release publishing, where companies, organizations, and other groups can publish and distribute their news. There are many different press portals, some of which offer more features than others, but all of which offer basic functions such as press release publishing, distribution, and tracking.

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