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1. Find suitable influencers: create a list of potential influencers who fit your brand. Check their social media channels to find out how their audience enjoys their content.
2. Create a campaign: create a campaign for your brand that specifically targets the influencer audience. Set clear goals and formulate a clear call-to-action.
3. Let the influencers promote your brand: The best way to promote the brand is to ask influencers to talk about it. Give them specific instructions on how to promote your brand.
4. Offer attractive compensation: if you offer compensation, you increase the chances that influencers will be interested in your brand. Consider what you are willing to pay.
5. Measure the results: Measure the results of your campaign by tracking the number of followers and engagement on social media channels. This will give you insight into the effectiveness of your campaign.