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Getting your message into the media - Paid articles vs. real relevance

24d ago | By: FDS
Paid articles have the potential to get your message into the media, but if you really want it to gain real relevance, you need to build real relationships with the media. Build a list of trade journalists in your niche and reach out to them directly to let them know about your message. If you have a powerful story that interests them, you can convince them to write about it. Paid articles are a quick way to get your message out, but it's better to take the time to achieve true relevance and resonance in the long run.
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