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Establishing journalist contacts - How to get into trade media

04/04/2023 | By: FDS

If you want to be featured in trade media as an expert, there are some steps you can take to improve your chances. Here are some tips on how you can build journalist contacts and get into trade media:

Identify relevant media and journalists: find out which media and journalists are active in your industry and what topics they cover. Follow their articles and posts and pay attention to their interests and focus.

Make contacts: try to build personal relationships with journalists. Email or call them to introduce yourself and express your interest in their work. Make sure you are friendly and professional and don't send pre-written press releases.

Offer relevant content: When speaking with journalists, offer relevant and interesting content that may be of interest to their audience. Be prepared to share your views and opinions and explain how your expertise can help shed light on a particular story or topic.

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