Bitcoin as a Payment Method in B2B – How Widespread Is Its Adoption?
10/08/2025 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Drivers of Adoption
Several factors encourage the use of Bitcoin in B2B transactions:
- International payments: Bitcoin can accelerate cross-border transfers and reduce costs.
- Independence from banks: Firms in countries with weak financial infrastructure use Bitcoin as an alternative.
- Brand positioning: Companies that accept Bitcoin present themselves as forward-looking and innovative.
Barriers and Risks
Despite its potential, many companies remain hesitant. The main concerns are:
- High volatility complicates pricing and long-term contracts.
- Regulatory uncertainty, especially in taxation and accounting.
- Lack of technical integration and in-house expertise.
- Reluctance from business partners who prefer fiat payments.
Industries Taking the Lead
Bitcoin is particularly relevant in:
- Software and cloud services – fast and digital-native transactions.
- Consulting firms and agencies – more flexible payment models.
- International trade – hedging against unstable local currencies.
Outlook: Niche or Mainstream?
Forecasts differ: some see Bitcoin remaining a complementary payment method for specific use cases, while others expect broader adoption once regulations are clearer and hybrid solutions such as Bitcoin-backed stablecoins become integrated.
Bottom line: Today, Bitcoin in B2B is more of a strategic option than a standard. However, growing acceptance among large players could pave the way for wider adoption in the coming years.