WHIC (1460 AM) is a Catholic radio station broadcasting from Rochester, New York. Referred to as The Station of the Cross, WHIC is owned and operated by Holy Family Communications. The station began broadcasting Catholic programming on July 1, 2003. Broadcasting at 3,700 watts in the daytime and 5,000 watts at night, WHIC's calls represent the Holy and Immaculate Conception, to whom this station is dedicated. ()