WHAT

WHAT (1340 kHz) is a commercial AM radio station in Philadelphia, Pennsylvania. The station is owned by VM Broadcasting. It airs a Spanish-language contemporary hit and reggaeton format. It was one of the first radio stations in Philadelphia, going on the air in 1922. WHAT is powered at 1,000 watts. The transmitter is on Conshohocken Avenue, near Fairmount Park. Programming is also heard on 50-watt FM translator W260CZ at 99.9 MHz. It uses its FM dial position for its moniker "La Kalle 99.9" (The Street). ()