WFIR

WFIR (960 AM, "WFIR 960 AM 94.5 FM 107.3 FM") is a commercial radio station licensed to Roanoke, Virginia, and serving the Roanoke Valley. It airs a news/talk radio format and is owned and operated by Mel Wheeler, Inc. WFIR's studios and offices are on Electric Road in Roanoke. Programming is also heard on two FM translators: W297BC 107.3 MHz, off Catawba Valley Drive in Roanoke, and W233CK 94.5 MHz in Troutville. The WFIR transmitter site is off Brandon Avenue SW. The station broadcasts with 10,000 watts non-directional by day. But at night, to avoid interfering with other stations on AM 960, it reduces power to 5,000 watts and uses a directional antenna. ()