The Sarasota/Siesta Key Observer is one of seven community and business publications published by The Observer Group, which was formed in 1995, and whose headquarters are located in Sarasota, Florida. Established in 2004 to serve downtown Sarasota and Siesta Key, the weekly publication joined the family of hyper-local newspapers in the region which in 2012 changed its name to the Observer Media Group. As of 2024, the Sarasota/Siesta Key Observer has a circulation of 24,175 and is distributed weekly on Thursdays. The website is YourObserver.com and is updated daily. ()