Hits Radio East Yorkshire & North Lincolnshire, formerly Viking FM, is an Independent Local Radio station based in Leeds, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to the East Riding of Yorkshire and Northern Lincolnshire. It replaced Viking FM in 2024, 40 years to the day after the station originally launched as Viking Radio. As of September 2024, the station has a weekly audience of 199,000 listeners according to RAJAR. ()