hit104.9 The Border (ACMA callsign: 2AAY) is an Australian radio station owned by Southern Cross Media. The station is based in Albury New South Wales. Some programs based in Albury are simulcast to other Hit Network regional radio stations across the country. Breakfast is hosted by Dan and Christie, Mornings is hosted by Bailey & Afternoons is hosted by Loues. Other programs include Carrie and Tommy, Jimmy and Nath with Emma, The Hot Hits, and The Pulse On 14 December 2016 Southern Cross Austereo rebranded all of their regional Hit Network affiliated stations to one centralised "Hit" brand. ()