hit104.9 The Border (ACMA callsign: 2AAY) is an Australian radio station owned by Southern Cross Media. The station is based in Albury New South Wales. Some programs based in Albury are simulcast to other Hit Network regional radio stations across the country. Some programs include Carrie and Tommy, Hughesy and Ed, Ash London Live, Tom and Olly & Those Two Girls. On 14 December 2016 Southern Cross Austereo rebranded all of their regional Hit Network affiliated stations to one centralised "Hit" brand. ()