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988 FM

988 FM is a Malaysian Chinese-language radio station. Its broadcast area covers West Malaysia (except Kuala Terengganu and Kota Bharu) and Singapore. It is managed by Star Media Radio Group, a wholly owned subsidiary of Star Media Group Berhad. 988 FM began broadcasting in 1996 as a trilingual radio station, with 50% Chinese content and became a fully-fledged radio station in December 1997. The station aims to relect and cater to the different Chinese-speaking cultures of Malaysia. In the surveys conducted by GfK in the first half of 2022, 988 FM commanded a weekly listenership of 2.17 million. This amounted to 42% of listeners from the total listenership of Malaysian Chinese radio stations. It is the number one Chinese-language station in the northern region of West Malaysia (Perak, Kedah, Penang and Perlis). 988 FM is currently one of Malaysia's top three Chinese language radio stations, targeting at urban and suburban listeners, primarily professionals, managers and adults. 988 FM plays the latest hits music, trend and infotainment. 988 FM's tagline is "友声有色" (Sound of colours). ()

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Fischer | Data Science. ID: MEDIA:31967, Hinzugefügt: 30.09.2020, Zuletzt aktualisiert: 28.02.2024